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The Role
The Senior Lead will drive go-to-market execution for AI and core product features, collaborating with various teams to optimize launches and improve user engagement.
Summary Generated by Built In
At WHOOP, we are on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Senior Lead, AI & Core Product Marketing to own positioning and drive go-to-market execution for WHOOP AI and the core software experience. This role will translate complex product innovation into clear, compelling member value and ensure launches are delivered with rigor, alignment, and measurable impact. As a senior individual contributor, you will partner closely with Product, Brand, Lifecycle, and Analytics teams to bring new features to market and accelerate adoption, engagement, and retention.
Responsibilities
- Define positioning and messaging for WHOOP AI and core product features, translating technical capabilities into differentiated, member-centric value propositions
- Drive end-to-end go-to-market execution for feature launches, including launch briefs, messaging documents, cross-functional timelines, and readiness alignment
- Partner with Product leadership to bring voice-of-member and market perspective into roadmap discussions, ensuring features are built and launched with clear customer value
- Collaborate with Brand, Creative, Lifecycle, and Growth teams to activate launches across channels and ensure cohesive storytelling
- Establish clear success metrics for launches in partnership with Analytics, and use performance insights to refine messaging and improve feature adoption
- Maintain awareness of competitive landscape and emerging AI trends to continuously sharpen positioning within your product surface area
Qualifications
- 8+ years of B2C product marketing experience, ideally within consumer technology, digital products, AI-enabled experiences, or subscription-based businesses
- Proven success leading go-to-market execution for software features or digital products with measurable impact on adoption, engagement, or retention
- Experience developing positioning and messaging for technical or AI-driven capabilities, with ability to translate complexity into clear consumer benefits
- Strong cross-functional operator with demonstrated ability to drive alignment and execution across Product, Brand, Creative, Lifecycle, and Analytics teams
- Excellent written and verbal communication skills, with experience building launch briefs, messaging frameworks, and enablement materials
- Data-informed mindset with experience defining launch KPIs and using performance insights to iterate and optimize
- Ability to operate autonomously in a fast-paced environment while managing multiple concurrent launches
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Skills Required
- 8+ years of B2C product marketing experience
- Proven success leading go-to-market execution for software features
- Experience developing positioning and messaging for AI-driven capabilities
- Strong cross-functional operator with alignment execution ability
- Excellent written and verbal communication skills
- Data-informed mindset with experience defining launch KPIs
- Ability to operate autonomously in a fast-paced environment
- Commitment to leveraging AI tools in tasks
What the Team is Saying
Josh
Lead Designer
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Manan Dedhia
Field Quality Manager
Anahis
Staff Tech Lead - Mechanical Engineering
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Policies include 18 weeks of paid parental leave plus two additional weeks to support return-to-work. Feedback suggests this depth of leave is a standout element of the package.
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Wellbeing & Lifestyle Benefits — Offerings span medical/dental/vision, mental-health support, a $500 wellness stipend, daily meals, onsite gym/recovery tools, commuter benefits, and free WHOOP memberships. These wellness-forward perks collectively signal strong everyday support for employees’ health and lifestyle.
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Equity Value & Accessibility — Stock options are granted at hire and ownership is emphasized as part of total rewards. Feedback suggests this equity component is valued alongside cash compensation.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
