Product Marketing Manager

Posted 2 Days Ago
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Toronto, ON, CAN
In-Office
Mid level
Fintech • Information Technology • Software • Financial Services
The Role
Lead product marketing for Venn: own website, content, social channels, email and onboarding to drive acquisition and retention. Define product positioning, run GTM launches, create content (blogs, case studies, emails), optimize SEO and conversions, collaborate with product and sales, and iterate based on data and experiments.
Summary Generated by Built In

About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

  • $21.5M Series A - Betakit Article

What You'll Be Doing

  • Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.

  • Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority

  • Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.

  • Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.

  • Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.

  • Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.

  • Lead go-to-market strategies and execution for new product launches.

  • Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

What we’re looking for:

  • Minimum 3+ years of full-time (non-internship) experience, including a minimum 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer

  • Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.

  • Experience optimizing website content, SEO, and conversion rates.

  • Ability to analyze data, run experiments, and iterate based on insights.

  • Excellent copywriting, editing, and storytelling skills.

  • Strong cross-functional collaboration skills, especially with product and sales teams.

  • Ability to manage projects end-to-end, working with internal teams and contractors.

  • Self-starter and able to own and execute strategies end-to-end

Bonus Points

  • Experience at an early-stage or fast-growing startup

  • Experience at a fintech

Perks & Benefits

  • Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth

  • Comprehensive coverage of medical, dental, and vision insurance

  • Opportunity to shape the future of business banking in Canada and beyond

Skills Required

  • Minimum 3+ years of full-time (non-internship) experience, including 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus 1+ year at a startup, founder role, or creator/influencer
  • Strong understanding of product positioning, content distribution, engagement metrics, and audience growth
  • Experience optimizing website content, SEO, and conversion rates
  • Ability to analyze data, run experiments, and iterate based on insights
  • Excellent copywriting, editing, and storytelling skills
  • Strong cross-functional collaboration skills with product and sales teams
  • Ability to manage projects end-to-end, working with internal teams and contractors
  • Self-starter able to own and execute strategies end-to-end
  • Experience at an early-stage or fast-growing startup
  • Experience at a fintech
Am I A Good Fit?
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The Company
HQ: New York, NY
34 Employees

What We Do

Venn is streamlining Canadian business banking. Built by Canadians for Canadians, Venn offers a full-service banking platform designed to empower businesses with fast, easy, and affordable solutions. In just under five minutes, you can open an account and start managing your finances - all without ever stepping foot in a branch. Unlike traditional banks, Venn is designed to work the way modern businesses do. We provide everything you need in one smart, all-in-one business account. With transparent pricing, seamless global money transfers, and powerful integrations, Venn allows you to focus on running your business, not managing your banking.

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