Product Marketing Manager

Posted Yesterday
Be an Early Applicant
Hiring Remotely in USA
Remote
80K-120K Annually
Mid level
Software
The Role
Lead go-to-market planning and execution for product and feature launches. Align product, sales, marketing, and customer success; craft messaging and positioning; build sales enablement; drive feature adoption with content and campaigns; act as product subject matter expert (including AI capabilities); and develop thought leadership and competitive content.
Summary Generated by Built In

Compensation: $80,000-$120,000 per year
Location: United States – Remote or Omaha, NE - Hybrid

 

The job: 

As a Product Marketing Manager at Buildertrend, you'll help shape how builders discover, understand and adopt the tools that help them run stronger businesses. Your work will connect product innovation to real customer outcomes, turning complex capabilities into clear value that helps contractors save time, improve communication and grow with confidence. You'll play a key role in bringing new products and features to market, influencing how teams across Buildertrend align around customer needs and business goals.

What you will do:

  • Lead go-to-market planning and execution for product and feature launches in a specific product area, driving alignment across product, sales, marketing, and customer success.

  • Collaborate cross-functionally with product, sales, marketing, and customer success to bring customer and market insights into launch strategies and messaging.

  • Craft messaging and positioning that translates product capabilities into customer value, highlights what makes Buildertrend different, and translates to pipeline and revenue growth for the sales and CS teams.

  • Build sales enablement tools and content that support productive customer conversations and business growth.

  • Drive feature adoption through content, campaigns, and resources that help customers understand what's new, why it matters to them, and how to get value from it.

  • Become a platform subject matter expert in specific areas of Buildertrend, including our AI-powered capabilities, and help internal and external audiences understand what we're building and why it matters.

  • Develop thought leadership and competitive content that builds Buildertrend's credibility and reflects how deeply we understand the construction industry and where it's going.

  • Embrace using AI as a tool to enhance your work, while remaining open to learning, applying critical thinking, and owning the quality of your final work.

Who you are and what you need: 

  • Bachelor’s degree in Marketing, Business, Communications, or related field.

  • 3+ years of Product Marketing experience in a B2B SaaS company required.

  • Previous construction tech experience is a plus!

  • Experience launching products or features, and delivering high-quality work in a timely manner.

  • A portfolio of launch work, messaging, sales materials, or other Product Marketing output you can speak to and are proud of.

  • Ability to create clear, differentiated messaging for diverse audiences.

  • Experience building sales enablement content that drives adoption and business results.

  • Excellent communication, presentation and storytelling skills.

We are giving you:                                                                               

  • Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits

  • A 401(k) plan with Buildertrend matching contributions to help you plan for the future

  • Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge

  • Parental leave and paid sabbaticals to support you during life’s big moments

  • Wellness program and onsite fitness center to keep you feeling your best

  • Opportunities for hybrid or remote work to give you the flexibility you need

  • Technology reimbursement to help cover costs for the tech you need to do your job from home

  • Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

Who we are: 

Great builders don’t just manage projects – they run successful businesses. That’s where Buildertrend comes in. As the leading residential construction management platform, we give contractors the power to control their financials, schedules, team workflows and client relationships – all in one system. No more juggling disconnected tools or guessing on profitability. With nearly two decades of industry expertise, Buildertrend helps builders work smarter, scale faster and stay ahead of the competition. If you want to learn more about us, check out: https://buildertrend.com/about/
 

Working at Buildertrend: 

At Buildertrend, we fully recognize that we all work so we can live better lives—we appreciate and respect that this is a job and not your whole life. What makes Buildertrend so special is a commitment to ensuring you can have the best job, work with the best people, and live your best life outside of work. Our goal is to create a culture where everyone can make an impact on our customers, communities, and each other. In short: We want you to be who you are, love what you do, and build your best life.

Buildertrend Solutions, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, including natural or protective hairstyle, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy and pregnancy-related conditions, childbirth, breastfeeding, sexual orientation, gender identity, gender expression, sexual orientation, reproductive decision-making), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A “reasonable accommodation” is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Buildertrend Solutions, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process. To see the complete list of Essential Job Functions, visit https://buildertrend.com/essential-job-functions-notice/

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3+ years of Product Marketing experience in a B2B SaaS company
  • Experience launching products or features and delivering high-quality work on time
  • A portfolio of launch work, messaging, sales materials, or other Product Marketing output
  • Ability to create clear, differentiated messaging for diverse audiences
  • Experience building sales enablement content that drives adoption and business results
  • Excellent communication, presentation, and storytelling skills
  • Previous construction tech experience
  • Willingness to use AI tools to enhance work while owning quality
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The Company
HQ: Omaha, NE
510 Employees
Year Founded: 2006

What We Do

Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we empower the construction industry with a better way to build. Our software helps construction professionals build more projects while reducing delays, eliminating communication errors, and increasing customer satisfaction. From Estimating, Scheduling, and Change Order features to Client Communication and Document Management tools, our feature set is here to streamline every aspect of the construction process. As a partner in our customers’ successes, our team provides unmatched support, every step of the way. At Buildertrend, we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds.

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