Product Marketing Manager

Gorbel’s mission is simple: We improve people’s lives. 

That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We’re on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes – and we’re looking for people like you to join us in that mission. 

We’re currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York. 

Work Shift:

Job Description:

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures for the product lines for which he/she is responsible.   The hired candidate will establish relationships with the customers (dealers and end users) that buy our products and use that knowledge to develop and implement marketing plans that allow us to retain customers, acquire new customers, and penetrate new markets.  The Product Marketing Manager knows competitors, their products, and will develop/deploy sales tools to allow Gorbel to effectively compete.  This person will be the champion for product enhancement/improvement and product expansions.

RESPONSIBILITIES:

• Product planning: responsible for strategic sales/marketing plans for each product that will accomplish corporate goals

• Contributes to sales forecasting activities for the responsible product lines

• Participates in Business Development Teams as the marketing lead role.  Has the ability to lead overall projects as required.  

• Directs target market activities:  this includes the identification of high potential markets/applications, ways to improve lead generation in our existing channels, new channel opportunities, and OEM opportunities 

• Identify and develop tools that allow us to effective in competitive situations 

• International Market Research:  leading the effort to identify high potential international markets, research and recommend market entry and penetration strategies, competitive research, and developing a marketing plan for high potential markets

• Sets prices or makes recommendations for price changes

• Sales support tool development: responsible for effectiveness of marketing collateral, web content, and programs that support the sale of our products

• Competitive position: assessing and reacting to competitive product changes and market changes

• Travels with territory reps to observe, educate and evaluate performance; meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals

• Understands the customer journey from awareness to post-sale and develops assets to accelerate the process

• Product development: participates on product development teams assisting with sales estimates, channel and market information, product specifications, and launch plans

• Travels with sales and customer support teams to understand the requirements of the customer at both the user and dealer levels. 

• Represents Gorbel at trade shows, dealer events, and industry seminars

• Supports development of dealer training content

Core Competencies to be Successful:

• Customer/quality focus

• Strategic, long-term thinking

• Effective planning skills

• Project management

• Communication/Influence

• Leadership/development of others/team building

• Follow through

REQUIRED QUALIFICATIONS:

• College degree required, MBA preferred

• 3-5 years of progressive experience in product or market management

• Demonstrated ability to take market input, develop plans, and lead the execution of those plans

• Excellent communication skills required (both verbal and written); proven negotiation skills

• Excellent interpersonal skills – ability to work with all levels within outside the organization

• Proficiency with Microsoft Word, Excel, PowerPoint also required

• Proficiency with HubSpot and Microsoft Copilot preferred

• Travel requirement: 20 -25% required

• Occasional lifting up to 25 lbs.

• Sitting, working at desk/personal computer for extended periods of time

• Primary work environment is professional corporate office

Gorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-6204.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

A reasonable estimate of the current range is: Min $94,945 - Max $142,148