The Role
Own market intelligence for health and wellness verticals: track trends and competitors, build annual market strategies, produce research assets to inform marketing and GTM, support partnerships, align cross-functional execution, contribute to executive reporting, and write proposals to secure leadership approval.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
Daxko's Product Marketing Manager is the intelligence engine behind how we understand and reach the health and wellness market. You'll own the research, insight, and competitive analysis that shapes how Marketing, Sales, and senior leadership make decisions. This role sits at the intersection of strategy and storytelling, and it's built for someone who gets genuinely curious about an industry and wants to become the internal expert on it.
What you'll do
- Own market intelligence across Daxko's verticals, tracking industry trends, competitor moves, key influencers, and audience shifts to keep the team sharp and ahead
- Build annual intelligence strategies for each target market, giving Brand Managers the insights they need to execute with confidence
- Produce and deliver research and trend assets that directly inform marketing strategy and go-to-market planning
- Support the marketing strategy and GTM efforts behind Daxko Exchange and related partnerships
- Partner with Brand Managers and cross-functional teams to align strategy across product lines and ensure coordinated execution
- Contribute to monthly and quarterly reporting for the Board of Directors and Senior Leadership Team, including board decks and results reviews
- Write clear, compelling proposals to get market strategies and initiatives approved by leadership
What you'll bring
- 5+ years of experience in marketing, with a focus on strategy, brand management, or market research
- Strong written and verbal communication skills, with the ability to translate complex research into clear, actionable insights
- Experience working across teams and managing multiple workstreams without losing the details
- Familiarity with Salesforce and a working understanding of market research concepts, including Jobs-to-Be-Done (JTBD) or outcome-driven innovation (ODI) frameworks
- A genuine interest in the fitness, health, and wellness industry
Nice to have
- Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
- Experience contributing to executive or board-level reporting
- Background in competitive intelligence or go-to-market strategy
Additional information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Hybrid & Remote work
All your information will be kept confidential according to EEO guidelines.
#LI_Remote
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The pay range for this role is $73,200 – $125,000 per year.
Skills Required
- 5+ years of experience in marketing with focus on strategy, brand management, or market research
- Strong written and verbal communication skills; translate complex research into actionable insights
- Experience working across teams and managing multiple workstreams
- Familiarity with Salesforce
- Working understanding of market research concepts, including Jobs-to-Be-Done (JTBD) or Outcome-Driven Innovation (ODI)
- Genuine interest in the fitness, health, and wellness industry
- Bachelor's degree in marketing, communications, business, or related field (or equivalent experience)
- Experience contributing to executive or board-level reporting
- Background in competitive intelligence or go-to-market strategy
Daxko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
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Flexible Benefits — Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.
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The Company
What We Do
Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.
Why Work With Us
At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.
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