Who We Are
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work
The Opportunity
The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!
What You Will Do
- Marketing Campaign Strategy and Execution
- Lead marketing plan development and execution across paid,earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
- Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
- Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
- Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
- Conduct competitive marketing analyses to provide sound marketing recommendations
- Creative Positioning and Asset Development
- Define positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
- Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
- Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.
- KPI Development and Mastery
- Identify, understand, and master key performance indicators of business goal success.
- Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
- Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
- Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.
What Will Make You a Great Fit
- 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
- Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
- Ability to take ownership and responsibility for projects.
- Anticipates problems and then guides the teams as necessary.
- Rally partners and cross-functional teams to strive to achieve the desired business goals.
- Strong understanding of the full marketing mix.
- Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
- Innovative mindset and approach to try new things.
Bonus Qualification
- Passionate about Gaming and Sports.
- Familiar with 2K IPs, including NBA and WWE among others.
- Experience working with developers and licensors.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in Novato, CA at the start of employment is expected to be between $100,200 and $137,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
#LI-Onsite
#LI-Hybrid
Skills Required
- 5+ years of product marketing experience
- 2 years of marketing mobile free-to-play titles
- Strong understanding of the full marketing mix
2K Compensation & Benefits Highlights
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Retirement Support — A 401(k) plan and an Employee Stock Purchase Plan are part of the standard package as presented on the careers site. Employer-verified listings also confirm these retirement programs.
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Leave & Time Off Breadth — Paid parental leave, generous compassionate leave, and a companywide end‑of‑year break are highlighted alongside paid holidays and PTO. These offerings indicate broad coverage for time away from work.
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Wellbeing & Lifestyle Benefits — Fitness reimbursements, on‑site/virtual classes, stocked kitchens, free or subsidized meals, commuter benefits, and dog‑friendly offices are widely cited, with some studios calling out mental‑wellness support like Headspace. These perks extend support beyond core insurance into day‑to‑day wellbeing.
2K Insights
What We Do
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
Why Work With Us
We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct, open, and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short, it’s kinda awesome.
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2K Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a blend of onsite, hybrid, and remote roles. Please refer to individual job descriptions for more details on location.
