Job Description:
The Manager, Product Marketing is responsible for driving product success in the market by developing and executing strategic marketing plans that clearly communicate product value and generate demand. This role partners closely with Product Management, Sales, and Marketing to lead go‑to‑market strategies, create compelling messaging and content, and enable sales teams to effectively position and sell CSI products. The ideal candidate brings a strong mix of strategic thinking, creativity, analytical skills, and cross‑functional collaboration, with experience in banking, fintech, or SaaS environments.
KEY RESPONSIBILITIES
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
Develop and execute go‑to‑market strategies aligned with market demand to drive product adoption
Create clear, compelling messaging and content that communicates product value propositions to target audiences
Collaborate with Product Management to support roadmap planning, feature prioritization, and market alignment
Partner with Sales and Marketing teams to develop sales enablement materials and demand‑generation campaigns
Monitor and analyze key performance indicators (KPIs) including sales performance, market share, adoption, and customer satisfaction, and adjust strategies based on insights
Collaborate with Pricing teams to support pricing, packaging, and product bundling strategies
Serve as the primary point of contact for product‑related inquiries from internal teams and external stakeholders
Perform other duties as assigned
PRIMARY RESULTS ACCOUNTABLE FOR ACHIEVING
Market Penetration: Drive increased market share through targeted campaigns that support customer acquisition and retention
Product Adoption & Growth: Increase product usage and adoption, resulting in revenue growth and improved customer lifetime value
Go‑to‑Market Success: Deliver successful product launches with strong positioning, messaging, pricing, and distribution strategies
Competitive Positioning: Strengthen differentiation and establish CSI products as leaders within their competitive landscapes
Sales Enablement: Equip sales teams with tools, training, and resources to improve sales effectiveness and performance
Content Creation & Engagement: Produce high‑quality marketing collateral that increases engagement, lead generation, and conversions
Customer Insights & Feedback: Gather and analyze customer and market feedback to inform product and marketing strategy
Marketing ROI: Measure, analyze, and optimize marketing activities to maximize return on investment
Cross‑Functional Collaboration: Foster strong partnerships across Product, Sales, and Marketing teams
Continuous Improvement: Regularly evaluate and refine strategies based on performance data, feedback, and industry trends
JOB REQUIREMENTS
Product marketing experience within Banking, Fintech, or Software (SaaS) (required)
Bachelor’s degree in Marketing, Business, or a related field
3+ years of experience in product marketing or related roles
Strong understanding of product management and marketing principles
Excellent written and verbal communication skills
Ability to think strategically and execute tactically in a fast‑paced environment
Strong analytical skills with the ability to translate data into actionable insights
Proven track record of developing and executing successful marketing strategies
Experience collaborating cross‑functionally with stakeholders at all levels
Ability to thrive in a dynamic, evolving organization
Willingness to travel up to 20%
As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year track record of personalized service, CSI is shaping the future of banking and empowering its customers to rival their competition. For more information about CSI, visit www.csiweb.com
CSI provides rewarding and challenging career opportunities for our employees. When determining your pay, we consider various factors such as your skills, qualifications, experience and location. Along with a competitive salary, this position includes eligibility for incentive awards based on both individual and business performance. We also offer a comprehensive range of benefits. To learn more about our benefits, visit: Benefits Summary
CSI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical and mental disability, marital status, veteran status, or any other characteristic protected by applicable law. If you need an accommodation during the recruitment process, please email us at [email protected] and we will work with you to meet your accessibility needs.
For applicants residing in California, please read Privacy Notice for California Residents | CSI (csiweb.com)
Visa Sponsorship: We are unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.
What We Do
As a forward-thinking technology partner, we accelerate our delivery of cutting-edge solutions to empower our customers’ growth. CSI heavily invests in research and development, product partnerships and strategic acquisitions to provide the most innovative technologies—all while maintaining our service-first mentality. We drive financial institutions and other businesses forward with a variety of services, including: Core Banking With more than 57 years as a leader in core bank processing, CSI’s enterprise banking solutions empower institutions to compete in an open banking environment while growing assets, developing additional revenue streams and reaching new customers by integrating the latest digital technologies. Regulatory Compliance As an established leader in compliance, top global brands trust CSI as their regtech partner and rely on us for our advanced compliance software—including industry-leading fraud and anti-money laundering solutions. Managed Cybersecurity CSI offers cloud-based cybersecurity services, with 24/7 monitoring, real-time incident remediation, seamless compliance integration and industry-leading support for enhanced threat mitigation. IT Management As one of the largest, most trusted managed services partners in the country, we take a consultative approach to IT management to provide a scalable, efficient IT enterprise that supports institutions’ growth and regulatory needs. Document Distribution From digital document delivery to cost-efficient print and mail services, CSI provides a full range of document distribution solutions to help financial institutions stay connected with their customers. Advisory Services CSI’s Advisory Services—which include IT governance, compliance and risk management services—deliver cost-effective solutions that reduce the time and expense of managing security and compliance while ensuring technology is aligned to business objectives.
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