Job Scope
The Product Marketing Manager is responsible for developing and executing effective got to market orchestration that drive awareness, adoption, and revenue growth for RecordPoint products.
The Product Marketing Manager will serve as the expert on our market, customers, personas, and capabilities of RecordPoint’s products and be the subject matter expert for our revenue-generating teams, arming them with insights on how to speak about the value and differentiation of our products.
This role requires strong writing, presentation, planning, and execution skills with an ability to work cross-functionally with internal stakeholders and subject matter experts.
Responsibility
Positioning & Messaging Framework - Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.
Product Features & Benefits - Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements.
Stakeholder Management and Team Collaboration - Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better.
Competitive Analysis - Conducting competitive analysis to highlight differentiators and maintain comparison tools.
Audience Interviews - Interviewing customers and prospects to understand their complete workflows and pain points.
Audience Research & Persona Development - Building and maintaining detailed audience personas based on research and behavioral insights.
Product Launch Planning & Execution - Planning and executing product launches that address specific market needs and align with company goals.
Pricing & Packaging - Working with the Product team to define and refine pricing and packaging based on audience segments and value perception.
Sales Enablement Content - Creating sales enablement content that supports the buying process and highlights product fit.
Customer Marketing Strategy - Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.
Activities
Craft clear product messaging that connects customer challenges with how our products solve them.
Translate features into benefits that make sense in the context of real customer workflows.
Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.
Create sales enablement materials like playbooks, pitch decks, and battle cards.
Plan and execute go-to-market campaigns for new product and feature launches.
Interview customers and conduct research to build detailed personas and understand workflows.
Track competitors and update comparisons to help position RecordPoint effectively.
Write and produce content such as product overviews, videos, and webinars.
Develop and refine pricing and packaging using customer and market insights.
Showcase customer success stories that demonstrate real value and drive engagement.
Knowledge, skills and abilities required
Direct product marketing experience with a track record of driving growth in technology companies.
Effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive. Proven ability to influence these cross-functional teams without formal authority.
Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting.
Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively.
Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews.
Strong understanding of effective GTM strategies and solid basis of product marketing fundamentals.
Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities.
Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
Skills Required
- Direct product marketing experience in technology companies
- Excellent written and verbal communication skills
- Ability to create sales enablement content
- Experience with customer and market research
- Strong understanding of GTM strategies
What We Do
RecordPoint is the Data Trust Platform, bringing calm to the chaotic world of data. We’re letting organizations discover, govern, and control their data for tighter compliance, more efficiency, and less risk. Businesses can trust that their data is accurate, private, and safe everywhere, all the time, for consistent confidence that’s backed by RecordPoint expertise and support. With RecordPoint, you can: - Turn data chaos into data trust. Automatically manage all your data in place – wherever it lives – so you can make informed decisions that earn customer trust and give you a competitive advantage. - Take data management off your daily to-do list. Know that your data is managed efficiently and consistently at scale with a platform that molds to how you do things (not the other way around). - Work with an expert partner who gets your challenges. Trust starts with knowing deep down that your data is organized, secure and ready for work – and our whole team is here to support you along the way. The customizable platform is comprised of records management and data lineage tools that work together to give you full context throughout the data lifecycle. Know what data you have and where it is, with continuous data inventory and data categorization. Make better data migration and minimization decisions, and safeguard for privacy, security and governance.
