Product Marketing Manager

Reposted 13 Days Ago
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Attleboro, MA, USA
In-Office
122K-167K Annually
Mid level
Other
The Role
The role involves overseeing marketing and business development for high voltage products, leading market strategy, competitive analysis, and customer engagement.
Summary Generated by Built In
We are seeking a strategic and results-driven Product Line Owner to take the lead on one of our innovative, high voltage products under development. This role is pivotal in driving the product’s success through comprehensive ownership of its lifecycle—from market strategy and competitive intelligence to customer engagement and revenue growth.
This person will also be responsible for the marketing and business development efforts for our High Voltage product portfolio in North America.

General Responsibilities
• Oversees marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
• Oversees business plans and product positioning in the marketplace
• Oversees market research activities, monitors competitive activity and identifies customer needs
• Establishes pricing strategies
Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

The candidate will be responsible for:

  • Developing and executing the marketing strategy for the product line.

  • Gathering and analyzing competitive intelligence and defining market pricing strategies.

  • Leading the product roadmap and aligning it with customer needs and business goals.

  • Driving customer engagement and supporting the sales team with product proposals and opportunity development.

  • Spearheading business development initiatives across North America to expand market share and revenue.

  • Acting as the primary liaison between product management, sales, and customers, providing strategic guidance to close new business opportunities.

  • This role requires a blend of strategic thinking, market insight, and hands-on collaboration with cross-functional teams to ensure the product line’s sustained growth and profitability.

Additionally, this role requires that candidate to be comfortable dealing with technical concepts and they are expected to engage directly with engineering departments within Sensata and our customers. For this reason, an engineering degree and background is highly preferred.

Base Salary Range:

$121,600.00 - $167,200.00

#LI-JL1

SmarterTogether
  • Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing

  • Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication

  •  As OneSensata, we are working together to make things work together 

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NOTE:  If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly.  Type "FIND JOBS" in the Workday search bar.

Skills Required

  • Bachelor's degree or equivalent relevant experience
  • Strong communication skills
  • Proficient in Microsoft Office programs
  • Ability to handle multiple competing tasks
  • Experience in marketing strategy development

Sensata Xirgo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sensata Xirgo and has not been reviewed or approved by Sensata Xirgo.

  • Fair & Transparent Compensation Total compensation aligns with peer industrial‑tech firms for several U.S. roles, with some titles tracking near or above market norms. This positioning supports a generally acceptable pay experience for many roles.
  • Leave & Time Off Breadth U.S. policies include flexible or “unlimited” PTO and a dedicated paid volunteer-time allotment, broadening time-off options. Company programs also run an annual Day of Service across sites.
  • Flexible Benefits Benefits highlight flexible work schedules and optional telecommuting for certain roles, offering adaptability in how work and time off are managed. Inclusion programs and ERGs further extend non-cash support.

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The Company
HQ: Camarillo, CA
74 Employees
Year Founded: 2005

What We Do

Sensata | Xirgo is a leading provider of innovative, full-featured, application-specific wireless IoT communication devices.

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