Product Marketing Manager

The team builds a driver-facing mobile application for daily navigation, routing, and location-based experiences, designed to perform reliably across regions, devices, and real-world driving conditions. The app is supported by scalable backend services and in-vehicle integrations that power routing optimization, location intelligence, and insights derived from aggregated usage patterns. The focus is on delivering a consistently high-quality mobile experience that meets user’s needs and aligns with business objectives.

The role 

As we are embarking on our next chapter, with a renewed and clear strategy in place, we are looking for our new Product Marketing Manager to join our team!

As Product Marketing Manager you will be responsible for orchestrating the go-to-market (GTM) strategies and enabling the Sales team success with compelling next-generation mobile applications, in close collaboration with our Product, Marketing and Communications teams. You will collaborate cross-functionally to position our solutions and portfolio, craft impactful messaging, and drive commercial success. If you are passionate about mobility, and navigation technology, this is your opportunity to shape the future of location-based solutions in the automotive industry.

What you will do:

• GTM Strategy & Execution: Develop and execute cross-functional go-to-market plans for navigation and EV solutions, ensuring alignment with roadmaps and business goals.
• Collaboration with Product Teams: Partner with Product Management to support products in the context of the portfolio across the lifecycle.
• Positioning & Messaging: Craft clear and differentiated messaging that resonates with OEMs, Tier 1 suppliers, industry analysts and key stakeholders.
• Marketing enablement: Partner with demand generation, brand, and creative teams to develop compelling campaigns, thought leadership, and product launches.
• Sales enablement: Equip the Sales organization with the right tools, content, and training to drive adoption and revenue growth.
• Market & competitive analysis: Monitor market trends, competitor positioning, and customer challenges and opportunities to refine strategy and differentiation.
• Customer engagement: Support customer events, industry events, and webinars to evangelize our solutions and capture market insights.

• Experience: You have 5+ years in product marketing, product management, or GTM roles in B2C.
• Industry knowledge: You understand navigation applications as well as their benefits for the end customer.
• Strategic & tactical mindset: You balance high-level strategy with hands-on, pragmatic execution.
• Exceptional communication: You have strong storytelling, writing, and presentation skills.
• Collaborative approach: You work effectively across all part of the organization, in a fast-paced, matrixed and truly international environment.

You bring not only expertise but also a sense of humor & adaptability. You are a go-getter that loves to get things done. You love tackling new challenges with insight and experience while keeping a positive attitude.

We love working with people who bring energy, curiosity, and a collaborative spirit to the table.

What do we offer?

• Innovative and modern technologies
• Truly international team of fantastic & talented people from 60+ countries worldwide, working from strong tech hubs located in Europe, US and Asia and multiple smaller locations
• A great work-life balance
• Challenging problems to solve
• Collaborative and encouraging colleagues
• Opportunities to learn, grow and develop
• Flexible working hours
• Competitive salary plus bonus
• Employee wellness programs and life-coaching sessions 

HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.

Change is HERE. Apply Now.

#LI-NK3   #LI-HYBRID 

As part of HERE Technologies employment process, candidates will be required to successfully complete a pre-employment screening process. This offer and any related claims are subject to the successful completion of a pre-employment screening. This will involve employment, education, and criminal verification if applicable.

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.