The Role
Lead product launches and go-to-market strategy, define messaging and positioning, conduct customer and market research, enable sales/marketing teams, and monitor competitive landscape to inform product and launch decisions.
Summary Generated by Built In
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
WHY WE’RE LOOKING FOR YOU:
We're looking for a Senior Product Marketing Manager to play a central role in how Retool launches products, sharpens its platform story, and defines a new era of app development. As part of Retool's Core & Platform Product Marketing team, you'll partner closely with Product, Engineering, and Design to shape what we build and how we bring it to market.
We're looking for someone who's equal parts strategist and storyteller: technical enough to get hands-on with Retool and deeply understand what makes it powerful, curious enough to go find the truth for themselves, and sharp enough to turn insight into compelling narratives. If you love building structure out of ambiguity, crafting messaging that actually resonates in a crowded space, and orchestrating impactful launches, then this is your arena.
WHAT YOU’LL DO:
- Own product launches end-to-end. Partner with Product and Design to develop launch strategies, define audiences, sequence go-to-market motions, and drive cross-functional execution that creates real market impact.
- Define and sharpen our messaging and positioning. Develop crisp, differentiated messaging for Retool's core platform and key features—grounded in customer insights, market dynamics, and a deep understanding of how Retool creates value.
- Be the voice of the customer and market. Conduct qualitative and quantitative research—customer interviews, win/loss analysis, community listening, and market landscaping—to keep our positioning sharp and our strategy grounded in reality.
- Enable go-to-market teams. Translate positioning and launch strategy into clear, practical materials for Sales, Solutions, and Marketing—ensuring everyone telling the Retool story does so with confidence and consistency.
- Stay ahead of the market. Maintain a working understanding of the competitive landscape and broader market trends, contributing insights that inform product decisions, messaging, and launch strategies.
THE SKILLSET YOU'LL BRING:
- 5+ years of experience in product marketing, ideally at a B2B SaaS company where the product had real technical depth.
- A builder’s mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration.
- The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie.
- The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture.
- A collaborative working style. You’re the person teams trust for clarity, context, and honest perspective.
- A bias towards practicality and action. You care less about polish and more about whether what you’ve built actually helps people make better decisions.
- Familiarity with competitive intelligence tools, methodologies, and ethical research practices.
For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
The base pay range for this role is $191,500 – $278,300 per year.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
Skills Required
- 3-5 years of product marketing experience, ideally at a B2B SaaS company
- Proven experience owning product launches end-to-end
- Ability to develop crisp messaging and positioning grounded in customer insights
- Experience conducting qualitative and quantitative research (customer interviews, win/loss analysis, market landscaping)
- Familiarity with competitive intelligence tools, methodologies, and ethical research practices
- Technical confidence to dive into products and evaluate real differences
- Strong cross-functional collaboration and enablement experience for sales/solutions/marketing teams
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The Company
What We Do
Retool is a development platform for building business software. Users can visually design apps that interface with any database or API, and switch to code to customize how their apps look and work. With Retool, developers ship more apps and move their business forward—all in less time. Thousands of teams at companies like Amazon, DoorDash, Peloton, and Brex collaborate around custom-built Retool apps to solve internal workflows. We're just getting started and growing quickly—join us!
Why Work With Us
Retools are solution drivers—whether fixing a button misalignment or enabling customers to build with the newest AI technologies, we wear many hats and act like owners. Our small teams work on big problems, pushing hard and moving quickly to create outsized impact. We hold each other accountable and celebrate together when we get it right. Join us!
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