Product Marketing Manager

Reposted 5 Days Ago
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Milpitas, CA, USA
In-Office
120K-160K Annually
Senior level
Hardware • Security
The Role
Lead marketing initiatives for PCI Express Protocol test tools, driving strategy, product positioning, customer engagement, and sales enablement to boost market growth.
Summary Generated by Built In

Be visionary

Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

  

Job Description

  

We are seeking a dynamic and strategic Product Marketing Manager to lead the marketing initiatives for our PCI Express Protocol test tools product line. This role is responsible for driving product positioning, go-to-market strategies, and supporting sales enablement to accelerate growth in the high-performance computing, storage, and networking markets.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies for PCI Express Protocol Test Tools, including market segmentation, messaging, and competitive differentiation.
  • Conduct market research and customer needs analysis to identify emerging trends, new use cases, and opportunities for product innovation.
  • Craft compelling product positioning, value propositions, and messaging that resonate with technical and non-technical audiences.
  • Collaborate with product management, engineering, and sales teams to define go-to-market plans, launch new products and features, and ensure successful market adoption.
  • Create and deliver marketing collateral such as datasheets, white papers, presentations, webinars, and case studies.
  • Train and enable the sales team with product knowledge, competitive insights, objection handling, and sales tools.
  • Engage with key customers, industry analysts, and ecosystem partners to drive awareness, collect feedback, and foster relationships.
  • Monitor and analyze market trends, competitor activities, and sales performance to inform strategic decisions.
  • Represent the company at industry events, trade shows, and conferences as a subject matter expert.
Required Qualifications:
  • Bachelor’s degree in Electrical Engineering, Computer Engineering, Marketing, or related field; Master’s degree or MBA preferred.
  • 5+ years of experience in product marketing, technical marketing, or product management within the electronics, semiconductor, or test & measurement industry.
  • Deep understanding of PCI Express protocol, protocol analyzers, and their applications in system validation and debug.
  • Proven track record of successful product launches and market growth in technical B2B environments.
  • Exceptional communication, presentation, and project management skills.
  • Ability to translate complex technical concepts into clear, customer-focused messaging.
  • Experience working cross-functionally in fast-paced, matrixed organizations.
  • Willingness to travel (up to 25%) for customer visits, events, and tradeshows.
Preferred Skills:
  • Familiarity with other high-speed serial protocols (e.g., USB, Ethernet, SAS/SATA, CXL).
  • Experience with marketing automation, CRM tools, and digital marketing campaigns.
  • Demonstrated passion for technology and customer success.

  

Salary Range:

$120,300.00-$160,400.000

Pay Transparency

The anticipated salary range listed for this role is only an estimate. Actual compensation for successful candidates is carefully determined based on several factors including, but not limited to, location, local regulations (such as minimum wage), education/training, work experience, key skills, and type of position.

Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.

Teledyne is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws. ​

Top Skills

Crm Tools
Digital Marketing Campaigns
Marketing Automation
Pci Express Protocol
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The Company
HQ: Wilsonville, OR
3,092 Employees
Year Founded: 1978

What We Do

Teledyne FLIR designs, develops, manufactures, markets, and distributes technologies that enhance perception and awareness. We bring innovative sensing solutions into daily life through our thermal imaging, visible-light imaging, video analytics, measurement and diagnostic, and advanced threat detection systems. Teledyne FLIR offers a diversified portfolio that serves a number of applications in government & defense, industrial, and commercial markets. Our products help first responders and military personnel protect and save lives, promote efficiency within the trades, and innovate consumer-facing technologies. Teledyne FLIR strives to strengthen public safety and well-being, increase energy and time efficiency, and contribute to healthy and intelligent communities.

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