Product Marketing Manager

Reposted 25 Days Ago
Be an Early Applicant
Madison, WI, USA
In-Office
Mid level
Consumer Web • Food • Other • Appliances
The Role
The Product Marketing Manager leads product lifecycle management, drives innovation via consumer insights, and collaborates on marketing and launch strategies for brand products.
Summary Generated by Built In

This position is the brand’s product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand’s product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision. Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.

This role is responsible for:

  1. Long-Term Roadmap Planning:
    • He/she directly influences the brand’s product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
    • Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
  2. Inform innovation and Decisions:
    • Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
    • Understand global trends and how they impact our innovation funnel.
    • Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
    • Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
  3. Category Expert:
    • Conduct on-going category assessments to identify growth, gaps and opportunities.
    • Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
    • Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.)
    • Understands and articulates the feedback from distributor markets.
  4. Product Marketing/Launch:
    • He/she is the product and features marketing expert who translates the brand’s features and benefits to the Product Launch team to develop successful launch plans.
    • Ensures that final launch plans connect to the overall product priorities scoped in the original brief.
    • Works collaboratively across marketing and guides different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.
    • Ensures accuracy of all assets (photo, video, brochures, etc.) created by other teams.
    • NPD Core team representative that leads product marketing throughout the 7-phase product development process.
    • Manages and develops revenue generating accessory.
    • He/she is the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.
  5. People Leader:
    • Ability to develop people by understanding their capacity and capabilities and assisting them in building on their strengths.
    • Promote a culture of continuous learning and development among team members and across the organization.
    • Cultivate a team-oriented environment that values collaboration and open communication.

We value our employees by providing:

  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here!

 

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration.  All drug testing will be conducted in accordance with federal and state laws.

Qualifications Education Required Bachelors or better. Experience Required Excellent team player with a proven record as product manager Experience in briefing agencies and other vendors to deliver communications that are branded and on strategy Laser sharp focus on details to ensure 100% accuracy of specs at all times, strong analytical mind Direct experience with marketing & consumer research and competitive intelligence process Progressive work experience in marketing with an active role in product management, product development, and launches. Ideally on a category leading brand where the stakes are high, with an upscale appliance product or a product similar in nature (e.g. automotive, electronics) Preferred Exposure or experience in a sales environment in a similar category Exposure to architecture, home design, kitchen design, and cabinetry Exposure to the culinary industry Deep product knowledge and/or a demonstrable affinity/interest for technology, engineering, specifications, CAD and other design engineering assets. Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Experience in product marketing and product management
  • Ability to analyze market trends and consumer insights
  • Strong collaboration skills with cross-functional teams
  • Experience in developing launch plans and marketing strategies
  • Leadership abilities to develop and mentor team members

Sub-Zero Group, Inc Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sub-Zero Group, Inc and has not been reviewed or approved by Sub-Zero Group, Inc.

  • Fair & Transparent Compensation Pay is considered fair for many roles, with market-aligned to competitive levels in select technical/corporate positions and solid wages in entry-level or assembly work. Location and in-demand roles often strengthen perceived value, and benefits help elevate total compensation.
  • Healthcare Strength Health coverage includes medical and dental insurance plus access to an on-site clinic for enrolled employees with no office copay or coinsurance. These offerings help lift overall pay perception even when base pay is not top-tier.
  • Wellbeing & Lifestyle Benefits On-site fitness center access, wellness campaigns, flu shots, and farmers’ market vouchers provide lifestyle support beyond core insurance. Community events and a scholarship program further expand the wellbeing-focused perks.

Sub-Zero Group, Inc Insights

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The Company
HQ: Madison, WI
1,252 Employees

What We Do

The kitchen. It’s the gathering space, the soul of the home, where cooks exercise their creativity on responsive appliances, and guests savor the finer things of life. Sub-Zero founder Westye F. Bakke built his first freestanding freezer out of scrap metal in his basement, bending the coils bare-handed. In 1945, he launched Sub-Zero Freezer Company, introducing the first system for preserving food at ultra-low temperatures - literally sub-zero. The company would quickly establish a reputation for quality and innovation. With a desire to build the best, Sub-Zero has always set its sights higher. Our products are built in our own American facilities where we can control every step of the manufacturing process. The materials are premium grade, the technologies state of the art, and the craftsmanship of the highest caliber. Over the years, the legendary reliability of our appliances has given our customers the confidence to invest not merely in a kitchen that meets their needs, but one that fulfills their highest aspirations in both function and design, and brings them a lifetime of satisfaction.

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