Why Lytx
At Lytx, Product Marketing Managers play a critical role in translating technology into real-world impact for fleets. In this role, you’ll partner closely with Product, Sales, Marketing, and Client Success to bring connected fleet solutions to market—solutions that help create a world where every journey ends with a safe return.
Trusted by more than 5,500 organizations and over 5.5 million drivers worldwide, Lytx combines video, telematics data, and AI-powered insights from over 311 billion miles of commercial driving data to help fleets improve safety, efficiency, and operational performance.
This Product Marketing Manager will support go-to-market initiatives across Lytx’s portfolio of fleet solutions with emphasis on the telematics functionality within each solution. Lytx telematics can be used in conjunction with video safety or separately for maintenance, fuel management, asset or fleet tracking, compliance and fleet optimization needs. These solutions give fleets a more complete view of their vehicles, drivers, and operations—helping them simplify technology decisions and unlock greater value from their fleet data.
This role is ideal for a product marketer who enjoys working at the center of fleet telematics, connected vehicle data, and integrated fleet technology. You’ll own the telematics narrative across our portfolio and translate complex data, platform capabilities, and integrations into clear, differentiated value for fleet leaders.
You’ll Get To
Lead Go-to-Market for Integrated Fleet Solutions: Drive go-to-market strategy and execution for Lytx’s portfolio of integrated telematics solutions, helping fleets adopt connected safety, telematics, and operational insights.
Package and Position Solutions: Develop clear messaging and positioning that communicates the value of combining telematics data, fleet insights, and video safety into a unified solution.
Launch New Offerings: Partner with Product and cross-functional teams to bring new telematics capabilities and integrated fleet solutions to market.
Simplify Complex Technology: Translate telematics platforms, connected vehicle data, and fleet analytics into compelling value propositions for fleet operators, safety leaders, and IT decision-makers.
Develop High-Impact Content: Work with the Creative team and cross-functional partners to develop compelling market-facing assets—including launch decks, product videos, interactive content, and sales collateral.
Act as the Voice of the Customer: Participate in client conversations, listen to Gong calls, and help define and refine personas across the buying committee specific to fleet operations roles across multiple industry categories such as trucking, local delivery, and field services.
Enable Sales and Customer Success: Partner with Learning & Enablement to build materials that help GTM teams confidently position Lytx’s integrated telematics solutions.
Amplify Product Announcements: Collaborate with PR and Corporate Communications to support launches and highlight new capabilities through announcements and thought leadership content.
Support Marketing Campaigns: Partner with Growth Marketing to ensure All-in-One telematics solutions are clearly represented across campaigns and throughout the buyer journey.
Understand the Market and Competitive Landscape: Stay up to date on trends in telematics, connected vehicles, AI-powered safety, and fleet operations. Bring competitive insights and market perspective back to the business.
Represent Lytx at Key Events: Attend Protect (our user group conference), tradeshows, and field events to showcase innovation and connect with customers and prospects.
What You’ll Need
3–5 years of experience in product marketing or a related role
Bachelor’s degree or equivalent experience
Experience in B2B SaaS, telematics, connected vehicle technology, IoT, or fleet management platforms
Experience supporting go-to-market initiatives for telematics platforms or integrated fleet solutions
Ability to translate complex technical systems and vehicle data into clear business value
Strong cross-functional collaboration skills with Product, Sales, Marketing, and Client Success teams
Confidence presenting to internal and external audiences, including sales teams, executives, and customers
Strong storytelling and messaging skills
Curiosity about emerging trends in telematics, connected fleets, AI-driven analytics, and fleet technology ecosystems
Strong attention to detail and project management skills
- Travel Requirement: Up to 25% travel
Why You’ll Love Working at Lytx
Make a Real Impact – The work you do helps save lives and transform industries.
Award-Winning Technology – Lytx created the video telematics category and continues to innovate at the intersection of video, data, and telematics technology.
Supportive, Fast-Paced Culture – Join a collaborative team that values your voice and celebrates wins together.
Competitive Compensation – Includes a strong base salary and annual bonus plan.
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$136,000.00 - $172,000.00Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
Top Skills
What We Do
Learn how Lytx video telematics can help you improve safety, efficiency, and DOT compliance in your fleet. Start improving your fleet operations today.
.png){kind=logo}
