Business Unit Brazed and Fusion Bonded Heat Exchangers is looking for a Product Marketing Manager
About Us
Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers, and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build careers too
About the role
Business Unit Brazed & Fusion Bonded Heat Exchangers (BU BFB) is looking for a Product Marketing Manager. The Product Marketing Manager plays a central and hands-on role in driving this transformation toward a market- and customer-oriented approach.
The purpose of the role is to define, implement, and execute global product marketing strategies that connect market and customer insights with product innovation, positioning, and commercial execution. The role ensures that our products are not only technically superior but also clearly positioned, competitively differentiated, and aligned with customer needs and market opportunities.
By bridging Product Management, Marketing, and Sales, the Product Marketing Manager translates technology and innovation into customer value — turning strategy into tangible go-to-market action and measurable growth.
Key responsibilities for this role include:
Define and execute global product marketing and go-to-market strategies, leading the full product introduction process from planning to launch.
Ensure clear, differentiated, and customer-focused product positioning by working closely with Product Management and Market Intelligence.
Translate innovations and market insights into compelling value propositions, messaging, and commercial opportunities.
Equip sales teams with effective tools, training, and value-based messaging in collaboration with Sales and Divisional Marketing.
Partner with external agencies, research partners, and creative teams to deliver high-quality, brand-aligned marketing content.
Engage with key customers to gather insights and develop strong reference stories.
Foster a hands-on, market-oriented mindset across the Product Management & Marketing organization, ensuring alignment and successful go-to-market execution
In this role you will report to the Head of Marketing (BU BFB) and you will be located in Lund. Approximately 20 days travel / year will be expected in this role.
Who you are
Hands-on and proactive; thrives on turning ideas into tangible outcomes.
Market- and customer-oriented mindset; passionate about connecting customer needs with product innovation.
Structured and organized with a high sense of ownership and accountability.
Collaborative, able to build alignment between Product Management, Marketing, and Sales.
Strong communicator who can simplify complexity and inspire action.
Curious, analytical, and driven by results.
What you know
5+ years of experience in product marketing, product management, or a related commercial role, ideally in a global B2B environment.
Proven experience leading hands-on go-to-market or product introduction activities from concept to execution.
Strong understanding of value-based marketing, segmentation, and positioning principles.
Skilled in managing agencies and coordinating multi-channel marketing execution.
Ability to translate technical features into compelling, customer-oriented messaging.
Strong project management and cross-functional collaboration skills.
Fluent in English, both written and verbal.
What's in it for you?
We can offer you a challenging role in an international team, and an open and friendly work environment. We focus on performance and support personal and professional development through well-established people, processes, and opportunities.
Assessment practicalities
We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. Playing the games is mandatory.
As part of our commitment to maintaining a safe and secure workplace, we conduct background checks on final candidates for this role.
For more information, please contact
Tenna Knak, Head of Marketing BU BFB, [email protected]
Tanja Sukaj, Talent Acquisition Partner, [email protected]
For union information, please contact
Monica Anderberg, Unionen, at [email protected]
Johan Ranhög, Akademikerna at Johan.Ranhö[email protected]
Stefan Sandell, Ledarna at [email protected]
We review applications continually, so please send yours no later than 7th of January 2025. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR)
Top Skills
What We Do
Pioneering positive impact!
Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world.
Alfa Laval is a leading global provider of first-rate heat transfer, separation, fluid handling products separation, and fluid handling products. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements – in energy, the environment, food, and the marine industry.
Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide.
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