Product Marketing Manager

Posted 3 Days Ago
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Shanghai, Shanghai Municipality, Shanghai
In-Office
Senior level
Semiconductor
The Role
The Product Marketing Manager will drive marketing and business development for speed sensor ICs, manage customer engagements, and achieve corporate revenue goals in China.
Summary Generated by Built In

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

 

As a Product Marketing Engineer, you will be responsible for product marketing and business development activities focusing on magnetic position and speed sensor Integrated Circuits (ICs) in China. You will work closely with Allegro marketing and systems engineers, field sales and application engineers, Allegro’s distribution partners and with industry leading customers.

 

What You Will Do

  • Communicate product roadmaps and strategies to Allegro’s internal sales teams as well as distribution and channel partners in China.

  • Promote Allegro’s position and speed sensor products to major customers in China.

  • Create Chinese language marketing collateral and sales tools required to support broad market promotion of our ICs, train Allegro’s sales team on these new products

  • Provide inputs on requirements for products tailored to support Chinese customers.

  • Identify markets and segments, develop specifications for new products required to penetrate these markets, and define Allegro's future magnetic position and speed sensor product roadmaps.

  • Achieve corporate goals related to revenue & margin dollar growth, product kick-offs and release-to-market (RTM). In your role you will work on IC development activities from product concept through RTM. You will be a key contributor towards the achievement of overall development cycle time, revenue, and profit margin goals.

  • Secure design wins, manage quoting and customer forecast activities for the China market, and deliver long term revenue and margin growth for the Magnetic Position and Speed Sensor Business Units.

 

This role will likely involve up to 25% domestic travel to support customers throughout China and occasional international travel.

 

What You Will Need

  • BSEE/MSEE or equivalent and at least 5~10 years of experience in a similar marketing and business development role.

  • Solid understanding of analog or digital electronics and the semiconductor development process is essential in this position.

  • MBA or engineering management degree is preferred.

  • Strong interpersonal and communication skills.

  • Ability to make clear technical and business-related presentations both to external customers and to Allegro's Senior Management Staff.

  • Understand complex technical information and communicate it to external customers at various levels of their organization (e.g. front-line engineers, purchasing, senior management, etc.) and in-house development teams.

  • Fluency in both English and Chinese is required.

Top Skills

Integrated Circuits
Marketing Collateral
Sales Tools
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The Company
HQ: Manchester, NH
1,959 Employees
Year Founded: 1990

What We Do

At Allegro MicroSystems, we’re passionate about developing intelligent solutions that move the world toward a safer and more sustainable future – while giving our customers a competitive edge.
With more than 50 years of experience developing advanced semiconductor technology and application-specific algorithms, Allegro is a global leader in power and sensing solutions for motion control and energy-efficient systems. Through our innovations, we are helping our customers make breakthrough advancements in areas like advanced mobility, green energy, and factory automation. Each year, we ship over one billion units into these applications to support our 10,000+ customers around the globe, including over 50 automotive OEMs.
Our diverse team of 3,500+ employees is spread across 13 countries, powering our global engineering, manufacturing, and support and enabling our innovations. That’s why we work hard to create a collaborative, energetic environment that rewards ingenuity and helps our employees make a difference every day.

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