Product Marketing Manager

We’re hiring a hands-on Product Marketing Manager who thrives where product, sales, and marketing meet. You’ll turn technical capabilities into clear customer outcomes, own go-to-market execution, and equip our field teams with the narratives and tools to win. If you’ve built B2B SaaS stories and love cross-functional work that blends research, positioning, and execution, you’ll feel right at home.

What You’ll Do

Product Positioning & Messaging

• Build and maintain compelling product narratives that communicate value, differentiation, and customer benefit.
• Create persona-based messaging frameworks and ensure consistency across web, campaigns, and sales materials.
• Partner with Brand and Revenue Marketing to convert product capabilities into customer-focused stories that drive engagement.

Go-to-Market (GTM) Execution

• Lead or support GTM plans for product launches, feature releases, and updates.
• Collaborate with Product, Sales, and Marketing to define goals, craft enablement materials, and ensure readiness across teams.
• Measure launch performance and apply learnings to future initiatives.

Pricing & Packaging Support

• Collaborate with Product Management and Finance to inform and support pricing and packaging decisions.
• Contribute to market and competitive research that helps validate positioning and offer design.
• Help create pricing enablement tools (e.g., comparison charts, talking points, objection-handling resources) for internal teams.

Market & Competitive Intelligence

• Monitor market trends, customer needs, and competitor moves to inform positioning and product strategy.
• Build and maintain competitive battlecards, win/loss insights, and messaging updates for field teams.

Sales Enablement

• Develop and deliver product materials such as pitch decks, demo scripts, one-pagers, and objection-handling guides.
• Support Sales and Channel teams through training and education that improve confidence and conversion.

Voice of the Customer

• Partner with Customer Success, Product, and Marketing to gather insights from customers, partners, and the field.
• Use feedback and case studies to refine messaging and enhance credibility.

Cross-Functional Collaboration

• Act as the connective link between Product, Marketing, Sales, and Enablement.
• Ensure consistent alignment between what we build, how we sell it, and how customers experience it.

Who You Are

• 5 plus years of experience in B2B SaaS product marketing, ideally in cloud communications, CX, or related technology sectors.
• Proven success supporting go-to-market execution for launches or major feature rollouts.
• Excellent storyteller — able to distill technical capabilities into compelling customer value.
• Skilled in building content and enablement tools that drive awareness, adoption, and sales performance.
• Data-driven, collaborative, and comfortable operating in a fast-moving, high-growth environment.
• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).

What Success Looks Like

• Clear, differentiated product messaging elevates our market position.
• Seamless launches that drive awareness, engagement, and adoption.
• Sales teams who are confident and effective in articulating product value.
• Strong, collaborative relationships across Product, Marketing, and Sales.

Nextiva DNA (Core Competencies)

Nextiva’s most successful team members share common traits and behaviors:

• Drives Results: Action-oriented with a passion for solving problems. They bring clarity and simplicity to ambiguous situations, challenge the status quo, and ask what can be done differently. They lead and drive change, celebrating success to build more success.
• Critical Thinker: Understands the "why" and identifies key drivers, learning from the past. They are fact-based and data-driven, forward-thinking, and see problems a few steps ahead. They provide options, recommendations, and actions, understanding risks and dependencies.
• Right Attitude: They are team-oriented, collaborative, competitive, and hate losing. They are resilient, able to bounce back from setbacks, zoom in and out, and get in the trenches to help solve important problems. They cultivate a culture of service, learning, support, and respect, caring for customers and teams.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 - 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career! 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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