Product Marketing Manager

Posted 5 Days Ago
Hiring Remotely in United States
Remote or Hybrid
95K-135K Annually
Mid level
Software • Cybersecurity
Fortra is a cybersecurity company like no other. We're creating a simpler, stronger future for our customers.
The Role
The Product Marketing Manager drives customer acquisition and cross-sell opportunities by developing compelling messaging and tools for sales and marketing teams, partnering closely with various departments.
Summary Generated by Built In

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! 

At Fortra, we’re breaking the attack chain. Ready to join us? 

Reporting to the Senior Product Marketing Manager for Fortra’s Cloud Data Protection team, the Product Marketing Manager is an individual contributor role that owns equipping our go-to-market teams with messaging, content, and tools that drive new customer acquisition and cross-sell opportunities. This includes developing compelling positioning, messaging, and differentiation that resonates with target buyer personas.

This position works in tight partnership with Fortra Marketing, Sales, and Product leaders. It requires a strong combination of technical product knowledge and communication skills. Technical marketing, product, sales, or support experience in B2B cybersecurity is preferred.

WHAT YOU'LL DO

  • Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value
  • Ongoing monitoring and analysis of industry trends and competitive landscape
  • Support demand generation with content ideas to engage target audiences
  • Support the sales team with materials, tools, presentations, and direct assistance
  • Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization
  • Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout
  • Contribute to marketing, product, and sales go-to-market strategy

QUALIFICATIONS

  • Three years of experience with B2B cybersecurity preferred.
  • Three years of B2B product marketing, product management, technical sales or support experience required.
  • Bachelor’s degree in business, computer engineering, cybersecurity, or related field
  • Well-organized with strong time management skills
  • Excellent oral, written, and presentation skills
  • Collaborative mindset, comfortable working cross-functionally
  • Resourceful problem-solver to execute against strategy and drive business
  • Self-starter that thrives in dynamic, fast-paced environments
  • Eager to impact organizational success and growth

3476

At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.  

As a full-time, exempt employee at Fortra, you’ll enjoy a comprehensive benefits package that includes:  

  • Health, dental, and vision coverage as of hire 
  • Immediate enrollment in 401(k), HSA, and FSA plans 
  • Flexible PTO policy  
  • Tuition and personal enrichment reimbursement 
  • Option to enroll in ID Theft Protection Program   

Check out some of the of the other benefits we offer that are focused on your holistic well-being and our Diversity, Equity, and Inclusion program. 
 

Compensation
$95,000$135,000 USD

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

Top Skills

B2B Cybersecurity
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The Company
HQ: Eden Prairie, MN
0 Employees
Year Founded: 1982

What We Do

HelpSystems has long been known for helping organizations become more secure and autonomous. However, over the years, our customers have shared with us that it has gotten harder and harder to protect their data. As technology plays an increasingly important role in the way organizations operate, cyberthreats are evolving to become more powerful than ever before. If there's one thing we've learned from being in an industry where the only constant is change, it's that being adaptable is the best way to grow in the right direction. So we've listened to our customers' concerns, problem-solved, and delivered with impressive results. Consequently, we're a different company today — one that is tackling cybersecurity head-on.

That's why HelpSystems is now Fortra, your cybersecurity ally. We're bringing the same people-first support and best-in-class portfolio that you've come to expect from HelpSystems, only now we're unified through the mission of providing solutions to organizations' seemingly unsolvable cybersecurity problems. We offer leading solutions like data security, infrastructure protection, managed services, and threat research and intelligence. Throughout every step of our customers' journeys, our experts are determined to help increase security maturity while decreasing the operational burden that comes with it. Because our team puts the same level of care into protecting our customers' peace of mind as their precious data.

We're driven by the belief that nothing is unsolvable.
We're tenacious in our pursuit of a better future for cybersecurity.
We are Fortra.

Why Work With Us

At Fortra, we’re all about people. Employees choose to work for Fortra and experience years of career enjoyment for a number of reasons, including their respect for one another and their ability to positively impact the business trajectory and its future.  

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