We’re not here to blend in — we’re here to change how observability works.
groundcover has built a radically different approach to cloud-native observability that competitors can’t match. As part of our marketing team, you won’t just promote a product - you’ll help reshape the narrative of the entire category so engineering and operations teams see Groundcover as the clear choice.
About us
We’re a fast-growing Series B startup delivering the most modern observability platform for cloud-native environments. Unlike traditional tools that are brittle, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven, developer-first world.
We’re not chasing the category leaders — we’re redefining the category. As our Product Marketing Manager, you’ll play a critical role in building and executing a go-to-market (GTM) strategy that challenges industry norms and outpaces legacy players like Datadog and Dynatrace.
This is a hybrid position with 4 days a week from office in San Francisco
What you’ll do
- Create clear, differentiated narratives that resonate with both technical and business audiences.
- Position groundcover as the modern alternative to legacy observability solutions.
- Lead impactful product and feature launches.
- Produce content - from blog posts to case studies - that engages developers, SREs, and DevOps teams.
- Equip sales with compelling stories and materials that help close deals.
- Track market trends, competitors, and customer needs to guide GTM strategy.
- Partner closely with sales, product, and marketing to ensure alignment and execution.
- 5+ years in product marketing, product management, or a related technical role.
- Understanding of observability, DevOps, or cloud-native technologies.
- Strong storytelling skills and the ability to make complex tech simple.
- A strategic mindset with a bias for action.
- Exceptional communication, presentation, and stakeholder management skills, with the ability to command a room, build empathy, and influence executives in fast-paced environments.
- Curious, adaptable, collaborative and driven by a growth-oriented, positive approach.
Why join us
- Define the GTM playbook for one of the most important layers of the cloud-native stack.
- Join a high-growth, high-energy team where your work is visible and valued.
- Competitive pay, equity, and full benefits.
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What We Do
groundcover is a cloud application monitoring solution that reinvents the domain with eBPF 🐝 . Built for modern production environments, it enables teams to instantly monitor everything they build and run in the cloud without compromising on cost, granularity, or scale. Collect logs, metrics and traces instantly with eBPF, and store them inCloud, on your infrastructure, managed by us.
