Product Marketing Manager

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

About FWD Life Philippines 

FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.

For more information, please visit fwd.com.ph. 

1 www.insurance.gov.ph > Statistics > Life > 2022 > Based on Paid-Up Capital

2 www.insurance.gov.ph > Statistics > Life > 2022 > Based on New Business Annual Premium Equivalent

The Product Marketing Manager (PMM) plays a pivotal role in crafting meaningful, relevant product stories that resonate with customers. This role requires a deep understanding of consumer needs, translated into authentic and impactful product marketing communications that support our customers’ financial literacy journey.
The product marketing manager must also be able lead the commercial innovation projects similar to The One for mental wellbeing – the first insurance plan to focus on mental health, Babyproof, the first insurance plan for babies, and others. As FWD is poised to be the no. 1 insurer, the product marketing manager must have sharp strategic and creative storytelling skillset that would help set differentiate our products in the category.
While strategizing is key, it is also important for the Product Marketing Manager to have project management skills to lead product launches and campaigns, once the product story is set, he/she will be responsible for overseeing the all the aspects of a launch – cascading the message to different teams, translate into product collaterals, oversee implementation of marketing touchpoints from website, PR, Content, and other amplification efforts.
This role will work closely together with the product proposition team, the rest of the marketing team and product dev working team from the project management, actuarial, and training.

Strategic Product Marketing

• Strategize and develop product campaigns grounded in customer insights.

• Own strategic narratives for product launches, ensuring differentiation in the category.

• Create storytelling frameworks that elevate product relevance and emotional connection.

Lead commercial innovation projects such as The One for mental wellbeing, The One for gamers, and Babyproof (insurance for babies).

Strategic Influence

• Advise leadership on market trends, customer behavior, and positioning strategies.

• Influence product direction through strategic insights and storytelling.

Serve as a thought partner in shaping the future of insurance marketing.

Project & Campaign Leadership

• Oversee end-to-end product launches and marketing campaigns.

• Cascade product messaging across internal teams and external channels.

• Translate product stories into compelling collaterals and marketing touchpoints (website, PR, content, etc.).

Collaborate closely with cross-functional teams including product proposition, marketing, actuarial, training, and project management.

Broader Impact

• Drive marketing strategy across multiple product segments.

• Lead innovation initiatives across marketing disciplines.

Represent marketing in strategic planning sessions, ensuring the voice of the customer is embedded in decision-making.

Influence & Stakeholder Engagement

• Present marketing strategies and product narratives to senior leadership.

• Align external partners and stakeholders with brand goals and strategic direction.

Champion the brand’s purpose and ensure consistency across all touchpoints.

Mentorship & Coordination

• Lead cross-functional workstreams to ensure product story alignment and execution excellence.

Manage vendor relationships to deliver high-quality outputs and maintain brand integrity.

Privacy Notice

Your privacy is a priority for FWD.  The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.

FWD has partnered with Talocity Instasolutions Private Limited (“Talocity”) to manage the initial filtering of candidate’s profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform.  The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to Talocity Privacy Policy.

When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process.  Shortlisted candidates will then be contacted by FWD for the face-to-face interview.