The Role
As Product Marketing Manager, you'll develop product positioning, lead go-to-market strategies, and analyze market insights to enhance brand messaging, focusing on freelancers and SMEs.
Summary Generated by Built In
About Insify
At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair.
We’re a fast-growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work.
Our team knows how to build and scale successful companies, from HelloFresh and Bloomon to SumUp, and we’ve raised over €25M from top investors like Accel, Frontline Ventures, Visionaries Club, and Nico Rosberg.
We started in the Netherlands, expanded to France and Germany, and we’re just getting started. The next chapter of insurance is being written right here, and we’re looking for people who want to build it with us.
How we work
At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.
We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.
That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen.
Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you.
Growth Team
We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists; all working together to build a brand that connects.
We’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust.
In this role, you’ll bridge product and marketing. You’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.
#LI-LP1
What you will be doing
- Develop and refine product positioning and messaging that resonates with freelancers and SMEs
- Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
- Lead go-to-market for new products, features, and updates
- Build and maintain a clear competitive view of the market and translate it into actionable insights.
- Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
- Support brand and thought leadership
What you bring
- 7+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
- Native-level Dutch
- A strong writing instinct and passion for turning insights into clear, persuasive copy
- A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
- Genuine interest in entrepreneurs and helping them thrive
What we offer
Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
Travel reimbursement - we help travelers with their commute.
Hybrid - Possibility to work from home two times a week.
25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
Company Macbook - get the best laptop to get your job done in no time!
Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
High degree of autonomy - it’s time to ACTUALLY make an impact!
Top Skills
Brand Storytelling
CRM
Digital Insurance Platform
Growth Marketing
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The Company
What We Do
Our mission is to enable freelancers and entrepreneurs to get the best insurance at the best price. Insurance that is fair, fast and flexible. And above all, insurance that is tailored to your needs. All at the touch of a button.
Insify today serves thousands of customers across Europe. As we grow, we’ll continue disrupting and changing the market. Restoring trust by providing freelancers with insurance that can be relied on. Zero paperwork. No long contracts. Just super-fast, 100% online insurance, whenever and wherever they need it.
