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Qualys is seeking a product marketing manager for our lead product line Vulnerability Management, Detection and Response (VMDR). The ideal candidate will have complete GTM ownership of VMDR product line. The candidate is expected to be responsible for the GTM success of the product line, have/gain a deep understanding of the market, industry, competitors – be able to guide product strategy. Be craft-full in building messaging and positioning that is clear, defensible and monetizable and lastly help in arming sales with the tools to go out there and win.
The ideal candidate must have excellent written and spoken communication skills. You will work closely with team members to align product roadmap plans, marketing plans, sales plays that align with customer needs within the market space.
What You Will Be Doing
Product GTM Ownership: VMDR
Business Ownership and Responsibilities
Be the ‘GTM Owner’ of the VMDR product line and constantly think about how to grow the revenue, win customers and activate the market including new avenues for monetization.
Pipeline and Lead Generation -come up with campaign ideas to generate the leads for the business and execute the plan to convert pipeline to close won.
Create thought leadership content, including white papers, webinars, emails, presentations, etc.
Imaginative, Creative and Artful in creating messaging that is defensible, clear and monetizable
Research the competitive landscape, determine how competitors are positioned and develop optimized positioning strategies and support documents for the VMDR. Educate the sales team on how to address competitors in the field.
Pricing and Packaging – evaluate various monetization options including freemium, premium and packaging with other Qualys products etc. to drive the customer adoption and revenue growth
Product-led-growth (PLG) / Product-Led-Sales (Sales) – Activate sales plays and pipelines by driving new ideas to drive PLG/PLS sales motion to build and drive Pipeline – be innovative and think about the various digital marketing and demand gen campaign to manage leads – acquire, nurture and convert them to paid customers
Develop sales enablement collateral including customer product presentations decks and demo scripts.
Foster strong relationships with customers to gather feedback, understand pain points, and translate insights into product requirements along with the PM team.
What We Need From You
Bachelor’s degree in science, technology, or engineering; MBA or equivalent experience preferred.
3+ years of experience in product marketing, with a focus on security products and solutions.
Proven experience in launching security products. Understanding of the various aspects of security industry with passion in working with customers/sales
Proven development of external-facing and enablement collateral.
Proven track record of use case demo creation
Strong presentation skills.
Exhibitable sales and marketing experience in the form of creating technical documentation and/or speakership appearances.
Passionate about trying out new ideas to promote the product, testing hypotheses, and making data-driven decisions to course correct.
Proven ability to effectively articulate and showcase technology for different use-cases, and to different types of audiences within the federal space.*****************************************************************************
The salary range for this position is $125,000 - $145,000 per year. Final compensation will be determined based on several factors, including but not limited to skills, relevant experience, and work location. Please note this range reflects base salary and does not include incentive compensation or potential equity grants. We also offer a comprehensive and highly competitive benefits package.
Qualys is an Equal Opportunity Employer, please see our EEO policy.
Top Skills
What We Do
Qualys, Inc. (NASDAQ: QLYS) is a pioneer and leading provider of disruptive cloud-based security, compliance and IT solutions with more than 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100. Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings.
The Qualys Cloud Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads and web applications across on premises, endpoints, servers, public and private clouds, containers, and mobile devices. Founded in 1999 as one of the first SaaS security companies, Qualys has strategic partnerships and seamlessly integrates its vulnerability management capabilities into security offerings from cloud service providers, including Amazon Web Services, the Google Cloud Platform and Microsoft Azure, along with a number of leading managed service providers and global consulting organizations. For more information, please visit http://www.qualys.com
