Product Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the Role

Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units.

In this role you will be working in a multidisciplinary team (3-5 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world. 

Together you will be articulating and packaging our unique value to our digital payments verticals. You will be responsible for driving well-executed product launches, go-to-market playbooks and sales enablement that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth. 

The ideal candidate has extensive experience in a B2B product, partner or customer marketing role (optimally in the Payments, Banking or SaaS industry) with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders. You motivate yourself and others to deliver results, with minimal supervision. 

Key Responsibilities

• Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets. 
• Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups 
• Customer Insight: Act as the voice of the SaaS Platform customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
• Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
• Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products. 
• Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.
  

• 3 - 7 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors. 
• Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
• A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
• A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes. 
• Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
• Proven track record of managing and executing global projects with measurable results. 
• Excellent communication skills, with the ability to simplify complex technical concepts for various audiences. 
• Self-motivated with a hands-on approach and the ability to meet deadlines.
• Fluent in English, both written and spoken.

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.