Product Marketing Manager

Description

monday.com is looking for a Product Marketing Manager to join our team and drive growth strategies for the monday CRM product. 

In this role, you will collaborate cross-functionally, investigate to understand customer needs, conduct market research, and develop compelling messaging and marketing materials. You will play a key role in optimizing the self-service product funnel, while also supporting high-touch sales efforts. We’re seeking a self-motivated, passionate PMM with extensive SaaS experience, capable of executing across both Product-Led Growth (PLG) and Sales-Led Growth (SLG) initiatives.

About The Role

• Develop and execute comprehensive marketing strategies in collaboration with product and marketing teams, with a focus on both PLG and SLG.
• Conduct persona and market research, analyze competitors and industry trends, and translate insights into actionable marketing tactics.
• Craft cohesive messaging and value propositions, continually optimizing the buyer journey across touchpoints.
• Create marketing, sales, and enablement collateral by collaborating with content managers, designers, and creative experts.
• Collect feedback from product analytics and sales teams to refine product marketing efforts.

Requirements

• 3+ years of experience as a Product Marketing Manager in SaaS – must.
• Proven ability to drive product-led growth (PLG) as a PMM.
• Strong hands-on execution skills, with the ability to thrive in a fast-paced, dynamic environment.
• Excellent communication skills and demonstrated ability to collaborate cross-functionally.
• Experience producing a variety of marketing and sales collateral.
• Analytical mindset, with the ability to leverage product data and sales performance insights to inform decision-making.
• Experience marketing to sellers – advantage.

Social Title
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Social Description
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Our Team
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Position Type
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About The Team (Internal)

As monday.com transitions into a multi-product company, our workOS products share more than just a common code - our powerful flagship platform and the same unique, foundational benefits and building blocks. 

We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.

About the role:

• Develop and maintain a positioning and messaging framework for monday.com's platform based on its unique benefits and value proposition.
• Conduct research on buyer and user personas, competitors, and the market landscape to inform platform marketing strategies.
• Create impactful messaging, enablement materials, and in-context user journeys to package and highlight the capabilities of monday.com's platform.
• Position and package cross-platform capabilities that can be purchased for an additional cost (i.e. “add-ons”) and “bundles” comprised of multiple monday.com products 
• Work closely with the product team and client-facing teams to research our customer needs around cross-product collaboration - and develop corresponding capabilities and narratives
• Refine our go-to-market strategy and feature release process across our robust marketing department and various channels (acquisition, events, community, social, etc.)
• Develop briefs and create marketing materials, sales collateral, and webpages that showcase key capabilities and values to engage customers, analysts, investors, and other stakeholders.

Requirements:

• Minimum of 3 years of experience in a product marketing role.
• Experience in both B2B and B2C product marketing preferred.
• Strong ability to synthesize complex product capabilities into clear value propositions and compelling messaging.
• Proven track record of managing complex product launches and Go-to-Market processes in a holistic manner
• Experience in creating briefs and collaborating with content writers and designers to create webpages, sales collateral, and marketing assets.
• Experience in optimizing and growing sales and customer funnels within a SaaS company.
• Strategic thinker with robust analytical skills and a results-driven mindset.
• Proactive and entrepreneurial approach with a can-do attitude.
• Excellent interpersonal, communication, and cross-group collaboration skills.

At monday.com, we are dedicated to fostering a diverse and inclusive workplace. We believe that diversity brings valuable perspectives and ideas, and we encourage candidates from all backgrounds to apply.

If you are a motivated and creative product marketer with a passion for driving growth in a dynamic company, we would love to hear from you! 

Apply now to join our team and help shape the future of monday.com's platform marketing.

Internal requirements
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