Product Marketing Lead

Anrok is tackling a key challenge for all Internet businesses today: navigating the changing landscape of tax. In the last few years, software businesses have gone from not having to worry about sales tax, to needing to monitor their exposure, calculate local sales tax rates, and file returns in over 20 US states and many countries worldwide. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

So much of our economy today and tomorrow exists online. The internet economy has grown 6x over the last 10 years and software development productivity is only positioned to accelerate. Companies should be able to transact with customers everywhere. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

Anrok connects with billing and payment systems to automate sales tax compliance end-to-end. We have raised over $50M from leading investors like Sequoia, Index, and Khosla Ventures.

We’re looking for a B2B Enterprise-focused product marketer to join us as we continue to help digital businesses solve sales tax compliance and manage risk. Our Enterprise PMM will be a superb communicator with experience owning product launches, competitive intelligence, and informing roadmap requirements to grow revenue and drive product adoption for our Enterprise segment. 

In this role, you will:

• Communicate the value of the Anrok platform to our Enterprises — including buyers, users, and partners — with clear and compelling messaging. 

• Develop comprehensive go-to-market strategies, including product positioning, messaging frameworks, and competitive differentiation for enterprise solutions

• Create buyer personas and map the enterprise buying journey through research and sales data

• Build sales enablement materials including collateral, battle cards, and training resources

• Lead competitive analysis and market research to inform our sales and product teams

• Establish and run an enterprise customer advisory board, facilitating regular meetings to gather product feedback and validate roadmap priorities.

• Partner with Growth Marketing to develop targeted account-based marketing (ABM) campaigns for strategic accounts, providing deep industry expertise and customized value propositions based on account priorities

What excites us:

• A strategic communicator who can break down complex enterprise solutions for different audiences. You've helped enterprise sales teams win deals through clear positioning that connects with both C-suite and technical buyers.

• An experienced marketer who aligns product and revenue teams. You've led enterprise product launches and worked closely with product, sales, and ABM teams to drive adoption and business results.

• A customer-backed marketer with deep enterprise market knowledge. You've run customer advisory boards, understand enterprise buying committees, and consistently turn customer insights into effective go-to-market strategies.

What we offer:

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.

• Daily lunch and snacks for those working out of our San Francisco, NYC, or Salt Lake City office.

• Medical, dental, and vision insurance covered 100%.

• One Medical membership covered, flexible sick benefits, and more.

• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

• Annual team offsites and in-person opportunities around our growing Anrok hubs. 

• Home office setup stipend to ensure you have the equipment you need to thrive at work.
  

At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.