Product Marketing Manager

Job Posted 4 Days Ago Posted 4 Days Ago
Be an Early Applicant
La Castellana, Cadalso de los Vidrios, Madrid, Comunidad de Madrid
Senior level
Fintech • Consulting
The Role
As a Product Marketing Manager, you'll lead campaign design and delivery, shape core value propositions, and manage the marketing strategy to enhance client engagement and business growth. Responsibilities include executing marketing strategies, collaborating with sales and product teams, and analyzing campaign outcomes.
Summary Generated by Built In

As Product Marketing Manager you will play a pivotal role leading the design and delivery of campaigns as well as shaping the core value propositions. You will own the full funnel and pipeline when it comes to driving engagement from product and feature development, to product and feature promotion as clients sign-on. This key role will work with a team of marketing and other key stakeholders to execute the marketing strategy which helps meet our client needs and in turn support our business growth.

You will be competent at managing multiple tasks and deadlines, with excellent problem-solving skills. You will have the ability to effectively interact with colleagues at all levels to maximise the marketing strategy and ensure awareness across the business.

What you’ll do

  • Develop and execute the full marketing strategy and plan for our products and solutions;

  • Develop campaign plans, which include advertising, promotion, events, roundtables, stakeholder engagement, sales collateral and internet/digital marketing. 

  • Own and deliver the Product Go to Market strategy, delivery and results including roadmap and dashboard related to prospect and client engagement for all new and legacy products.

  • Engage closely with the Product Managers & sales to align on priorities and key messaging recognising the sectors in which we operate and the product features/capabilities we provide.

  • Collaborate with other teams/agencies to help define and deliver effective prospect and customer marketing initiatives. 

  • Work with the global web centre of excellence team to optimise and manage website contents.

  • Ensure that Iberia product contents align with the brand strategy and meets accessibility standards.

  • Post-Mortem Analysis to optimise future results campaigns to support the business in meeting ambitious growth targets.

What experience you need

  • 7+ years experience in B2B Product Marketing, Digital Marketing and similar roles in bank entities and financial institutions.

  • A proactive and driven B2B product marketing experience building and managing a full channel marketing strategy.

  • Implemented effective go-to-market strategies for new and existing products . 

  • Data-driven marketing campaign delivery and high knowledge of traditional and digital channels, journeys and funnel optimisation.

  • Have planned and implemented long term campaigns with outcomes linking to wider business requirements.

  • Operates independently and has  new perspectives on existing solutions to solve complex problems.

  • Ability to create strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.

  • Analytical skills, with the ability to deliver and report on multiple projects in various stages of the campaign lifecycle

  • Data-first thinker who uses a fact-based approach to present data that delivers business, customer, campaign insights.

  • Degree in Business, Economics, Marketing or similar.

  • Advanced Level in written and spoken English.

What could set you apart

  • A high standard of influencing skills with senior business colleagues. 

  • Management of Google Suite package.

Primary Location:

ESP-Madrid Castellana

Function:

Function - Marketing

Schedule:

Full time

The Company
HQ: Atlanta, GA
16,742 Employees
On-site Workplace

What We Do

At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward.

Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region.

For more information, visit Equifax.com.

Similar Jobs

Tres Cantos, Madrid, Comunidad de Madrid, ESP
3740 Employees

Celonis Logo Celonis

Intern Product Marketing

Big Data • Productivity • Software • Database • Analytics • Business Intelligence • Consulting
Hybrid
Madrid, Comunidad de Madrid, ESP
3000 Employees

Skillsoft Logo Skillsoft

Field Marketing Specialist

Artificial Intelligence • Consumer Web • Edtech • HR Tech • Information Technology • Software • Conversational AI
Madrid, Comunidad de Madrid, ESP
2900 Employees

Celonis Logo Celonis

Intern Product Marketing - Platform

Big Data • Productivity • Software • Database • Analytics • Business Intelligence • Consulting
Madrid, Comunidad de Madrid, ESP
3000 Employees

Similar Companies Hiring

Eastwall Thumbnail
Software • Information Technology • Consulting • Cloud • Big Data Analytics • Artificial Intelligence • App development
Denver, CO
20 Employees
Energy CX Thumbnail
Utilities • Professional Services • Greentech • Financial Services • Energy • Consulting • Business Intelligence
Chicago, IL
55 Employees
MassMutual India Thumbnail
Insurance • Information Technology • Fintech • Financial Services • Big Data
Hyderabad, Telangana
Not Eligible
Save
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account