Product Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Atlanta, GA
Mid level
Software • Big Data Analytics
The Role
The Product Marketing Manager will shape the go-to-market strategy and drive product messaging and positioning for Stibo Systems. Responsibilities include analyzing buyer behavior, conducting competitive analysis, collaborating with marketing teams, planning product launches, and acting as a thought leader. This role focuses on enabling sales channels and effectively communicating product value to market.
Summary Generated by Built In

Do you want to help shape the go-to-market roadmap for one of world’s leading Master Data Management companies? Are you a strategic thinker and able to analyze and interpret market requirements to develop compelling product positioning?
 

“This is a great opportunity for an experienced and passionate product marketer to drive the value proposition and evangelize our Stibo Systems solutions into market” says Janet Mongia VP, Product Marketing
 

This is the role and main tasks
This role makes our products come to life and drives success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing our product messaging and enablement.
 

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
 

You will collaborate with other parts of our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are focused on tracking performance, and have the data to prove what’s working and what isn’t.
 
Your primary objectives are as follows:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the whowhatwhen and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Work with our email and website teams to support a marketing plan for the products you support.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.


Core professional skills and personal competencies required for the role:

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Furthermore,

  • 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Knowledge of the MDM market and Software as a Service.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Understanding of Pragmatic Marketing principles
  • Experience in Software solutions


We offer

At Stibo Systems, we offer more than just a job. We put people first and inspire you to become the best version of yourself.

  • We care about our colleague’s work-life balance, and we offer flexibility through a hybrid work model. We offer “MindFUL” and "MindFuel” days which are global days off and learning days, volunteer days and much more

  • International: A growing global company, worldwide career opportunities, multicultural teams and access to learning platforms like Udemy

  • Well-being: A caring and inspiring environment, promoting a happy and healthy lifestyle through a wide range of facilities and activities 

  • We create our own Software products and have a proven record of adding significant business value for our customers. 
     

Join Stibo Systems, where we embrace 'All Kinds of Data Minds.'

Stibo Systems is a global company with a Nordic heritage. We help companies transform into digital leaders through market-leading multidomain master data management that delivers transparency. Through our solution, large brands (our customers) connect data across their products, customers, stores, employees, suppliers, digital assets and much, much more.

Our people are key to our success and at Stibo Systems, you'll find an environment that values data driven, creativity, curiosity, and analytical thinking. We're committed to making you feel trusted, invested in, and connected, fostering a workplace where every data mind thrives. Be part of our journey to digital leadership! 
 

Interested?

We invite candidates for interviews on a continuous basis, so please apply as soon as possible.

#LI-REMOTE

The Company
HQ: Højbjerg
826 Employees
On-site Workplace
Year Founded: 1976

What We Do

Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. More at stibosystems.com.

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