Product Marketing Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Is storytelling your craft? Can you write authentic narratives that create emotional connections and drive positive actions? Can you convey information in a clear and memorable way? Are you able to edit copy to make it as cohesive and concise as possible? If yes, then come join the product and solutions marketing (PSM) team supporting the company's flagship Technology Workflows (TWF) portfolio. You will have the opportunity to transform product and solution capabilities into value propositions and messages that resonate with our customers and the market at large.
In this newly created position, you will be instrumental in developing TWF narratives that capture the imagination of our C-level target audience, articulate how we solve our buyers' problems, build trust, and differentiate our brand. As an effective writer and editor, you will distill complex thoughts and ideas into simple, concrete language that the audience can absorb quickly and easily.
Compelling narratives are only as strong as the research behind them. That's why you will lead research efforts to thoroughly define the C-level personas (CIO, CTO, COO, etc.) then create supporting messaging and positioning most relevant to them. Additionally, you will lead the development of C-level marketing assets and tools for sellers, campaign teams and PSM teams.
You'll have the opportunity to work with a talented and bright group of sales, product, and marketing experts who collaborate with the TWF team (supporting products such as ITSM, ITOM, ITAM, SPM and more). Together, we are changing the way we deliver great experiences within IT and the business.
These cross-functional partnerships are essential. If you pride yourself on building positive stakeholder relationships that lead to a 'one team, one dream' mindset, this role is for you.
We are looking for someone ready to take their product marketing career to the next level. Your background must be multi-faceted: you're an experienced storyteller, and you have a solid foundation in, or understanding of, product and solution marketing. You thrive as an individual contributor, but you're also a great collaborator. You'll be responsible for driving key elements of our C-level marketing narratives and strategy, supporting product releases, and new product launches, as well as creating sales enablement content, supporting digital campaigns and events, and developing persona-based messaging.
You would report to the Director, Product and Solution Marketing - SPM.
Besides a passion for writing and storytelling, you have a keen attention to detail and a strong commitment to quality. You thrive in a fast-paced environment and embrace challenges with an open and positive mindset. We're on a rocket ship, so flexibility is key!
What you get to do in this role:

• Define C-level narratives and personas, specifically our TWF products and solutions, by working across go-to-market teams.
• Write in the language of the customer, helping translate product capabilities into strong value-based written narratives designed to influence the buyer journey at every stage.
• Provide input on compelling content across a variety of asset types (research, thought leadership, presentations, data sheets, release communications, customer stories, best practice guides, etc.) and communication platforms (.com, social, blogs, webinars, email, events, community and more)
• Enable sellers to deliver our latest innovations (TWF products and AI) that resonates in the current market
• Help identify and support key marketing activities - including speaker selection, content reviews, and messaging support.
• Champion the C-level buyer's journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization.
• Help develop and deliver sales training content to improve funnel and sales performance.
• Identify, validate and develop cross-organizational use cases for our products and solutions.
• Partner with Technical Product Marketing to drive compelling demo narratives for the industry.
• Collaborate with AR and PR and interact with analysts and other communities of influence to increase awareness and positive sentiment for the product and more broadly ServiceNow.

Qualifications
In order to be success in this role, we need someone who has:

• 8+ years of product marketing experience or equivalent, preferably in, or from marketing to, the IT industry
• 5+ years of domain expertise and knowledge of IT products and solutions. Knowledge of ServiceNow Technology Workflow products a plus.
• Strong writer. If you don't love to write, this role is not for you!
• Creative messaging skills based on value and benefits, both written and verbal. Story Brand Framework certification is a plus.
• Natural empathy for, and understanding of, needs of customers
• Stakeholder management skills, spanning from Product Leaders to Sales and Marketing
• Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties
• Up to 20% travel to support events
• Bachelor's degree or equivalent experience

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $116,600 - $203,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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