Product Marketing Manager

Posted 8 Days Ago
Be an Early Applicant
United States of America
3-5 Years Experience
Information Technology • Software • Consulting
The Role
Modus Create is seeking a Product Marketing Manager to develop and execute marketing strategies for their Confluence and Jira apps. Responsibilities include defining go-to-market strategies, creating content, sales enablement, and collaborating with the product and engineering teams. Qualifications include SaaS product marketing experience, familiarity with technical products, and expertise in Google Analytics, HubSpot, and Wordpress.
Summary Generated by Built In

Hello! Are you ready to Work from Home and transform your career? If you have great consulting skills and know you can consistently delight our customers and help grow our accounts, Modus is the perfect fit for you. Our high performance team helps our clients to build awesome solutions to accomplish their goals and vision. Are you interested in working from home with some of the best talent on the planet? Then keep reading.

We are looking for a Product Marketing Manager to join the team at Modus Create.

About you

Experience Level: Senior Level

As our first Product Marketing Manager, you will be responsible for developing and executing marketing strategies and go-to-market plans for our Confluence and Jira apps.

This role is hands-on, multi-disciplinary and wide ranging. You will work closely with the product and engineering teams to understand what we’re building, why we’re building it, and help us in communicating this out to our current customers and the general market.

Key Responsibilities

Marketing

  • Defining go-to-market strategies for our Jira and Confluence apps
  • Educating the company, our prospects, customers, and partners on what our products do, use cases they help with, and how they are differentiated
  • Create and maintain our automated emails to customers evaluating and using our products
  • Create content to be used in other channels such as blogs, whitepapers, customer stories, release notes, community forums, and social media posts.
  • Talk directly with customers and work with our VP to help feed learnings from customers back into our product prioritization and roadmap
  • Developing product positioning, packaging, pricing, value propositions, and messaging that resonates with the target audience and differentiates our products in the market
  • Identify events for sponsorship or attendance, develop targeted content like booth messaging and collateral, and attend key events in person

Sales enablement

  • Creating and maintaining sales enablement materials
  • Collaborating with sales and partners for event participation, including creating demo presentations

Qualifications

  • You should already have experience in a product marketing function in a SaaS company, preferably B2B
  • You believe that marketing should be measurable and have a history of demonstrating how this applied in past roles
  • If you already know the Atlassian products Jira and Confluence and the Atlassian Ecosystem, that would be great. However, it is more important that you are familiar with technical products and how to market them to technical audiences
  • You should have experience in launching new products or features, developing positioning, pricing, sales channels, and promotion strategies. Bonus points if you did this through channel relationships.
  • Excellent team communication skills and strong analytical skills with the ability to make data-driven decisions round off your profile
  • Required that you have expertise  in Google Analytics, HubSpot, and Wordpress. 
  • Nice to have knowledge in Ad buying, Jira, and Confluence.

What is in for you

  • We’re async, so not only do you get to work from home, but there are almost no meetings
  • You will be joining a fun international team full of friendly and helpful colleagues
  • We support ongoing education by paying for Coursera for you
  • Travel for conferences and events

You love learning and understand that software is an ever-evolving world. You enjoy playing with new tech and exploring areas that you might not have experience with yet. You are self-driven, self-learner willing to share knowledge and participate actively in your community.
Having overlap with your team is critical when working in a global remote team. Modus requires all team members to overlap with EST hours daily. In addition, reliable high speed internet is a must.
Things You Might Do

Modus is a fast-growing, and remote-first company, so you'll likely get experience on many different projects across the organization. That said, here are some things you'll probably do:
• Give back to the community via open source and blog posts
• Travel and meet great people- as part of our remote-first lifestyle, it's important that we come together as needed to work together, meet each other in person and have fun together. Please keep that in mind when you apply
Teach and be taught: Modus creates active teams that work in internal and external projects together, giving opportunities to stay relevant with the latest technologies and learning from experts worldwide
Interact directly with internal and external clients to represent Modus and its values
• Discover our comprehensive learning benefits, available to every Modite. Gain access to over 12,000 courses on a licensed learning platform. Plus, enjoy paid professional development time, including tailored training and workshops. Your growth matters to us—we’re here to help you thrive 
Our Benefits may vary according to the Country you are located in, so please reach out to our recruiter in case you have any questions.
If you live in Costa Rica and you become a full-time employee, we offer:
• Competitive compensation
• 100% Remote work (could vary according to the client's needs)
• Flexible working hours
• Travel according to client's needs
• Company paid private insurance
• The chance to work side-by-side with thought leaders in emerging tech
• Social Security (CCSS) by law

If you live in France, Switzerland, Sweden, Germany, or the Netherlands and you become a full-time employee, we offer:

• A permanent employment contract according to the labor laws of the country you are living in (PTO may vary depending on the countries listed above)
• A laptop and an onboarding budget for home office need
• Mental Health Support Program
• Health coverage (sick leave)
• Conference: Flight/train ticket + accommodation + food
• Remote work or hybrid work (Paris and Lyon)

If you live in Romania and you become a full-time employee, we offer:
• Competitive compensation
• Medical insurance
• Meal vouchers
• Telework indemnity
• Bookster subscription
• Extra PTO Days with Tenure per year worked(up to max. 4 days)
• Possibility to obtain paid certification/courses if they align with company goals and are relevant to the employee's role
• Client Referral program
• 100 % remote work and the possibility to work from the office
• The chance to work side-by-side with thought leaders in emerging tech
If you live in the USA and you become a full-time employee, we offer:
• Competitive compensation
• Health insurance (medical, vision, and dental) and other benefits (FSA and HSA)
• Virtual Care support
• 401(K) match to up to 3.5% of your annual salary
• Optional Voluntary Short or Long-term disability insurance.
• Remote work
• The chance to work side-by-side with thought leaders in emerging tech
• Flexible Time Off/PTO
If you live anywhere else, you can become a contractor, and then we offer:
• Competitive compensation
• 100% Remote work (could vary according to the client's needs)
• Travel according to client's needs
• Employee Referral Program
• The chance to work side-by-side with thought leaders in emerging tech
About Modus
Modus Create is a digital product group that accelerates digital transformation. We use high-performing teams, emerging technology, and “new school” product development tools and methods to accelerate business outcomes. We support our clients across four core delivery areas: business and product strategy consulting, customer experience, cloud services, and Agile software delivery. 
Driven by a team of world-class talent, we have been recognized by the Inc 5000 list of Fastest Growing Private Companies nine years in a row, the Washington Business Journal list of Fastest Growing Companies in the Washington, DC area three years in a row, and a top company for remote work by FlexJobs. We’re also an official partner to Atlassian, AWS, Cloudflare, GitHub, InVision, Ionic Framework, and Vue.js!
Founded in 2011, with our HQ in Reston, Virginia and offices in Costa Rica, Romania and France, Modus has employees all over the world. Based on the model of an open source team, Modites work remotely and are located across the globe. This has allowed us to hire the best talent in the world, no matter where they live. Our highly collaborative, autonomous, and effective working environment is fueled by a team unified by a love of continuous learning. Our years of thought leadership including books, whitepapers, blog posts, conferences and MeetUp talks, demonstrate our commitment to sharing what we’ve learned.
We encourage every Modus employee to do the same. Our company is a platform for the growth of our employees. Through working with our distributed team of experts on challenging projects, every person that joins the Modus team can expect to continue growing and learning every day. This is your chance to be part of building something great.

*Federal law requires Modus Create to confirm the identity and employment eligibility of all persons hired to work in the United States as full-time employees.
*The statement above does not apply to 1099 Contractors or International Contractors
Modus Create is committed to creating a diverse environment, and each of us contributes to inclusion.  All qualified applicants will receive consideration for employment without regard to 
race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Top Skills

Google Analytics
Hubspot
Wordpress
The Company
HQ: Reston, VA
249 Employees
On-site Workplace
Year Founded: 2011

What We Do

Modus Create builds customer-centric products, processes, and platforms to help businesses succeed in the digital economy.

For over 10 years, our global team of strategists, designers, and technologists have helped the world’s biggest brands such as Burger King, Kaplan, AARP, PBS, and Time Inc. deliver powerful digital experiences to their clients. We work in an iterative, outcome-driven way to support our clients with product strategy, customer experience (CX), full stack Agile software development, and security.

Inc Magazine has rated Modus Create as one of the fastest-growing American companies for 7 years in a row. Our distributed team of Modites have been pioneers in the open-source community, creating innovations such as the Ionic-Vue integration, RoboDomo, Beep, and Capsule.

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