Product Marketing Manager
Datapeople is working to make the hiring process more fair, equitable, and simple for everyone involved. We provide editing tools and hiring analytics to companies large and small around the world, including Square, Twitch, Discord, and many others. At the heart of our mission is our love for all candidates and empathy for the challenges they face when trying to get a job.
We're a small, diverse remote-first team. We want to have conversations rather than meetings, solutions rather than procedures, and initiative rather than conformity.
Product Marketing is a catalyst for how we identify, build, and deliver value to our customers. Reporting to the VP, Marketing, you will be the sole product marketer, leading work throughout the product and customer lifecycles. Your efforts will build market awareness, secure usage, and increase GTM performance. You will review and improve how it all comes together in product analytics, GTM conversations, and lots of Gong calls.
You will:
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Become an expert with our ideal customer profile (ICP) and target buyer personas
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Develop expertise in our product, including product vision, roadmap, and releases
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Create product collateral across a wide range of media from help articles, to slides, to videos
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Surface insights from a variety of sources such as marketing data, sales calls, customer conversations, product usage, customer feedback, and more
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Work across Datapeople, to define, create, and launch go-to-market campaigns and tactics that contribute to pipeline and secure customer usage
Datapeople is remote-first and currently has workers across the US and in Canada, UK, Ukraine, Kenya, and Argentina. This role is open to anyone who is able to legally work in their country of residence without company sponsorship.
You have:
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3+ years of professional non-internship marketing experience with 3+ in B2B SaaS
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Experience launching and unlocking usage of a B2B SaaS product, in product marketing
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Comfort building a wide variety of multimedia content including graphics-heavy (i.e, video tutorials) and text-led (i.e., blog post) content to increase sales and customer usage
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Previous experience managing projects across product, marketing, sales, and customer success
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A curiosity about problems, seeking to understand why they exist, what stops people from solving them, and how they can be solved
Our benefits
- Comprehensive medical, dental, and vision benefits, including company-funded HSAs
- Additional healthcare perks like company-paid life insurance and memberships to One Medical and Kindbody
- Retirement benefits through Slavic401k
- Generous leave policies including PTO, sick leave, and parental leave
- A home office stipend
We come to work every day with the mission of making opportunities more accessible and the recruiting process fairer for candidates. We're a remote-first company with linguists, engineers, and scientists working all across the United States. For candidates residing within the United States, the anticipated salary range for this position is USD $90,000-120,000 along with an equity package. Actual compensation is determined by many factors including candidate experience and skills; location/market; and business needs.
We care deeply about fairness (it's our mission) so you can be ensured that your application will never be judged based on your religious belief, age, color, race, creed, marital status, gender, sexual orientation, political affiliation, ethnic origin, family status or disability. #LI-Remote
What We Do
Datapeople organizes and augments your recruiting data to help you improve key parts of your hiring process, from the job description candidates first see to the reports you share with your company.
