Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.
Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.
More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.
As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.
Mission
We have one of the highest growth rates and lowest churn rates of paying customers business in the language industry. Our activation rate has seen consistent growth, more than doubling the number of new ARR contracts year-over-year for the past three years. Yet, we are just beginning to tap into the full potential of our PLG/SLG motion through carefully planned and executed product marketing programs to generate meetings and pipeline.
Your mission will be to accelerate pipeline and ARR growth through the development and execution of product marketing programs to triple our pipeline over the next 12 to 18 months.
Experience with GTM, messaging, positioning, customer research, competitive analysis and driving product adoption within product marketing programs will be critical to your success along with strong data and analytical skills to measure success.
Outcomes
- Develop the product marketing playbook and plan for 2024-2025.
- Articulate a path to increase adoption of products to achieve both our NSM, pipeline and ARR targets.
- Craft impactful messaging across our various use cases and personae that drives sales & orchestrate activities between product, marketing and sales to drive awareness, trial, adoption, usage and expansion of Smartcat’s products.
- Build a product marketing function that consistently leverages insights from the market and from customers to elevate the product roadmap
Qualifications
- 5-7+ years of experience in product marketing in B2B SaaS
- Experience with GTM motions to large enterprise accounts, preferably to HR or learning & development teams
- An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
- Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personae
- Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion
- Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
- Have worked to deliver campaigns that move the needle and turn heads in the market
- Experience making data-driven decisions and tracking campaign performance to drive the best results
- Can translate projects and initiatives into business impact
- Ability to gather and relay valuable feedback from enterprise customers to our product and marketing teams.
- Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
- Experience working with a global mindset to help regional teams execute campaigns globally
- Outstanding written and verbal communication skills
- Excellent organizational skills and can multitask across teams and projects
- Integrity, full commitment, and a strong sense of ownership
- Openness to feedback and alternative opinions and ideas
- Additional languages preferred
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $50 Billion industry
Smartcat’s innovative business model taps into this $50B language translation industry with a platform allowing enterprise end users to stop using traditional outsourcing and enjoy easy-to-use AI-powered SaaS that delivers immediate high-quality results at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
What We Do
Smartcat is the essential language AI platform for any global enterprise.
Our client-tailored language AI turns content in any format into any language, from documents to videos to complex websites and software, making global operations simple for any corporate team.
It also allows any user to create new content by tapping into a multilingual enterprise library. Teams get results at 1/100 of the cost in minutes, not weeks, and never have to make the same edits twice with adaptive AI that remembers every update made by any team member.
The editing process can be scaled up in no time by accessing the largest embedded marketplace of linguists and editors, all AI-automated. More than 1,000 global companies including 20% of the Fortune 500 trust Smartcat to communicate their innovations and ideas all over the world
Gallery
Smartcat Offices
Remote Workspace
Employees work remotely.
Our HQ is in Boston, United States, but our workforce is global — from San Francisco to New York, Barcelona to Istanbul, and beyond! The choice is yours at Smartcat.
