Location: Boston
Employment Type: Full time
Location Type: Hybrid
Department: Marketing
Who We AreWe build the intelligence that lets robots sense, reason, and act in the real world, moving beyond the lab and into everyday industrial settings like warehouses and factories. Our technology closes the automation gaps that traditional systems can't solve. We are on a mission to redefine how physical work gets done, and we're looking for curious, bold thinkers to help shape the future of robotics with us.
OverviewAs Product Marketing Manager, you'll decide how Sereact is positioned and understood in the North American market. You'll own our positioning, value proposition and competitive story, and turn them into launches, content and demos that help Sales win. You'll sit in the Marketing team and work closely with Product, Sales and leadership in the US and Germany. Your work will directly shape how buyers see physical AI and why they choose us.
Your ResponsibilitiesPositioning & MessagingDefine and own Sereact's positioning and messaging framework for our products, use cases and buyer personas. Adapt it for North American verticals, segments and key accounts. Help define the physical AI category and Sereact's place in it.
Develop buyer-specific messaging for operations, engineering and executive buyers that is clear and backed by ROI. Turn technical capabilities into business outcomes that non-technical buyers can act on.
Gather input from customers, internal teams, and the field, and feed it back into positioning, product priorities and go-to-market plans.
Lead product launches end to end, from positioning and pricing input through internal readiness, sales enablement, campaigns and press, and measure how each launch performs.
Build a library of case studies, videos and product collateral.
Plan and create content for each stage of the buying process, including whitepapers, solution briefs, videos, webinars and blog posts, that explain our technology in terms of customer value.
Track competitors, alternative approaches and market trends in robotics, logistics automation and AI. Turn that research into positioning, battle cards and objection handling, so the team knows when and how we win.
Run win/loss analysis with Sales and manage analyst relations, so we learn from every deal and shape how the market sees us.
Create pitch decks, one-pagers, case studies, explainer videos and ROI tools for Sales.
Design demo narratives and support key deals and customer meetings with both live and recorded demos.
Train customer-facing teams on new products, updated messaging and competitive positioning.
Shape live robot demos at trade shows and industry events with Product and Engineering, from the demo story and use cases to staff briefings, so visitors understand what our systems do and why it matters.
5+ years in B2B product marketing, ideally with technical or enterprise products.
Background in robotics, industrial automation, logistics or AI; experience with buyers in warehouse or manufacturing operations is a strong plus.
Degree in Business, Marketing, Engineering or a related field, or equivalent practical experience.
Proven ability to build clear positioning for technical products and competitive strategy that change how deals are won.
Strong writing, storytelling and presentation skills, and comfortable in front of customers and in live demos.
Able to learn complex technical products quickly and explain them clearly to different buyers.
Comfortable working with AI-native tools.
Analytical mindset, comfortable using data to measure impact on pipeline and win rates.
Experience building a new product category is a plus.
Fluent English; German is a plus.
Willingness to travel for customer visits, trade shows and occasional trips to our Germany HQ.
Application: Please include a writing sample and example of strategic work you've led, such as a launch plan or positioning guide, not only the final deliverables.
Cultural fit interview (40 min): A conversation about how you work, what motivates you, and what you're looking for. Expect CV highlights, your "why," and time for your questions.
Technical fit interview (45 min): A deeper dive into your skills and problem-solving approach for this role.
On-site visit: Meet the team in our office and collaborate on a real challenge similar to the work you'd do here. You'll also meet a founder; we aim to give you a clear feel for the role and environment.
[US benefits: health, dental and vision insurance, 401(k), PTO]
Skills Required
- 5+ years of experience in B2B product marketing, ideally with technical or enterprise products.
- Background in robotics, industrial automation, logistics, or AI.
- Experience with buyers in warehouse or manufacturing operations.
- Degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience.
- Ability to build positioning for technical products and competitive strategy.
- Strong writing, storytelling, and presentation skills.
- Comfort presenting to customers and participating in live demonstrations.
- Ability to learn complex technical products and explain them to different buyers.
- Comfort working with AI-native tools.
- Analytical mindset and ability to use data to measure pipeline and win-rate impact.
- Experience building a new product category.
- Fluent English.
- German language proficiency.
- Willingness to travel for customer visits, trade shows, and occasional trips to Germany headquarters.
Sereact Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sereact and has not been reviewed or approved by Sereact.
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Retirement Support — The U.S. package includes a 401(k) with a 100% company match up to 6%, signaling strong employer-backed retirement savings. This stands out as generous for a growth-stage startup.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage for employees and dependents is described, indicating broad healthcare support. Such breadth addresses core protection needs across households.
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Leave & Time Off Breadth — 20 days of PTO alongside paid sick leave and paid parental leave are outlined, pointing to a well-rounded time-off offering. These provisions support rest, recovery, and family needs.
Sereact Insights
What We Do
Sereact's mission is to drive your economic growth by closing automation gaps in your intralogistics. Our AI software enables machines to perceive their environment and develop solution strategies on their own, thus qualifying them to become autonomous skilled workers. By leveraging embodied AI for robotics, we ensure that our systems not only think but also physically interact with their surroundings in an intelligent manner. Sereact's AI software for autonomous robotics fully automates pick-and-place processes, making them more efficient, reliable and resilient. Our goal is to optimize your supply chain with minimal integration effort to increase productivity in your warehouse from the first pick while significantly reducing costs.
