The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions with our Exclusive Brand categories. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.
JOB DUTIES:
- Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
- Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey
- Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
- Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
- Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
- Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
Ensure the voice of customer is front and center in all new product introduction
YOU MUST HAVE:
- 2+ years Marketing experience
- Demonstrated success in developing and executing B2B marketing campaigns across many channels
- Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
- Excellent communication, collaboration, project management, and organizational skills
- Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
- Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
- Quickly identifying patterns among problems & issues
- Making timely decisions balancing systematic analysis
- Experience in product or strategic marketing
- Decisive and logical at thoroughly evaluating issues
- Excellent planning, execution and project-management skills
ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.
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Skills Required
- 2+ years of marketing experience
- Demonstrated success developing and executing B2B marketing campaigns across multiple channels
- Experience partnering across functions, levels, and lines of business
- Experience working with creative marketing teams
- Excellent communication, collaboration, project management, and organizational skills
- Ability to meet tight deadlines, solve problems, and manage multiple projects simultaneously
- Proficiency in Excel, Word, and PowerPoint
- Undergraduate degree or technical discipline
- Experience in product or strategic marketing
- Excellent planning, execution, and project-management skills
What We Do
For more than 25 years, ADI Global Distribution has been the leading security and low-voltage distributor professionals rely on. Our industry solutions enable dealers and integrators to operate more efficiently and offer reliable services. Through our partnership with more than 700 leading suppliers, ADI offers the industry's largest product selection. With more than 350 thousand products in-stock every day available in 195 stocking locations across 17 countries and online through our Digital Branch, our customers can access the newest technologies and solutions at the best prices year-round. ADI provides the services, solutions, and support you need to help your business grow and save you time and labor on every project. Our customers depend on ADI for system design support, device programming, and in-person and digital training opportunities
