Product Marketing Manager

Posted 4 Days Ago
Austin, TX, USA
In-Office
Mid level
Fintech • Payments
Recurly is the subscription and billing platform.
The Role
Owns go-to-market strategy for Recurly’s Subscription Management or Engage offerings. Responsibilities include buyer research, positioning and messaging, competitive analysis, pricing and packaging, product launches, sales enablement, customer adoption, demand generation support, and commercial performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Marketing, and Finance to improve acquisition, retention, expansion, pipeline, win rates, and revenue.
Summary Generated by Built In

Hiring for 2 roles

Product Marketing Manager, Subscription Management

Recurly is hiring a Product Marketing Manager to own go-to-market for Recurly Subscription Management. You'll report to the head of Product Marketing and work directly with Product, Marketing, Sales, CS, Finance, and just about every other department in the business through your GTM motions. You'll shape what we say, what we charge, and how sellers win.

Product Marketing Manager, Engage

Recurly is hiring a Product Marketing Manager to own go-to-market for Recurly's Engage offering that enables merchants to acquire, upsell, and retain subscribers with real-time, in-product experiences that drive immediate billing outcomes. You'll report to the head of Product Marketing and work directly with Product, Marketing, Sales, CS, Finance, and just about every other department in the business through your GTM motions. You'll shape what we say, what we charge, and how sellers win.

What you will do (both roles)

  • Know the buyer cold. Who they are, how they buy, what makes them pick us or someone else. Be the person Product and the Field ask.
  • Own positioning and messaging. Build and maintain the messaging guide, including ICP, pillars, and proof points. Make it sharp enough that sellers use it without you in the room.
  • Win against competitors. Track key competitors. Build playbooks and battlecards that tell sellers what to say and when to walk away.
  • Shape pricing and packaging. Work with Product Marketing leadership and Finance on packaging and pricing decisions, and turn them into something the field can sell.
  • Lead launches. Run cross-functional launches for new products and capabilities from plan to enablement to post-launch results.
  • Enable the field. Build training, decks, and tools that help reps close. Continuously monitor and show up on calls to hear what's landing.
  • Close the loop with Product. Bring customer input, market shifts, and competitive moves into roadmap conversations.
  • Brief Demand Gen and Content. Help inform demand gen campaign strategy with clear commercial goals of the product line and a point of view on how to target the market effectively.
  • Grow the install base. Partner with Product, Sales, and CS on adoption and expansion programs that drive retention and revenue.
  • Own commercial success. Assess commercial performance of the product line in partnership with Product, Sales, CS, and Finance, and define a path to further improve results.

Requirements

What you bring (both roles)

  • 2 to 3 years in product marketing at a high-growth SaaS, payments, or fintech company.
  • A track record of positioning that changed how deals got won.
  • Direct experience enabling field teams. You know what sellers and account teams need in the first five minutes of a call.
  • Comfort with data. You can articulate what a past launch did to pipeline, win rate, or revenue.
  • Strong writing. Clear, direct, not jargon.
  • Ability to run several projects at once and hold a point of view while taking feedback.

Benefits

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.

Other perks may include:

401(k) Retirement Plan and company match

Flex Time Off

Company Events

Training/Development

Tuition reimbursement

Commuter benefits

Volunteer opportunities

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

Skills Required

  • 2 to 3 years of product marketing experience at a high-growth SaaS, payments, or fintech company
  • Track record of positioning that changed how deals were won
  • Direct experience enabling field teams and understanding seller and account-team needs
  • Ability to use data to explain launch impact on pipeline, win rate, or revenue
  • Strong, clear, direct writing skills
  • Ability to manage several projects simultaneously and maintain a point of view while incorporating feedback
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The Company
HQ: San Francisco, CA
290 Employees
Year Founded: 2009

What We Do

Recurly, Inc. provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, BarkBox, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 42 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover $450 million + in Revenue.

Why Work With Us

Our customers aren't the only ones who turn to Recurly when they're looking for new ways to grow. We've brought so much innovation to the subscription industry that it's opened all kinds of new opportunities for our people alike. Because that's what it takes to keep good careers growing. Including yours.

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