Product Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Hardware
The Role
Develop and execute marketing strategies for Broadband Plasma semiconductor inspection products. Collaborate with customers, engineering, business units, and product teams on beta evaluations, early collaborations, product launches, customer targeting, demonstrations, and product requirements. Build customer relationships, identify technical challenges, develop competitive strategies, forecast market trends, and create technical presentations. Frequent travel to customer sites and KLA headquarters is required.
Summary Generated by Built In

To make electronics, you need chips, wafers, transistors, reticles, and... To make these, you must see, test and manufacture them at scale—faster and better than ever before. That's where KLA comes in. Whether you're early in your career or an experienced professional, you'll solve complex challenges, work alongside brilliant minds and help shape the future of technology.


Group/Division

The Semiconductor Products and Customers (Semi PC) business unit designs, builds and sells KLA’s product portfolio to help chip manufacturers meet high-quality standards for technologies like AI, data centers, automotive and electronic devices. Our inspection, metrology, and analytics systems detect and monitor defects across logic and memory chips, specialty semiconductors, wafers, reticles, advanced packaging, process equipment and materials. We also develop technologies for specialty processes, IC substrates, and PCB manufacturing, including etch and deposition, component inspection, and imaging and analytics. The Broadband Plasma (BBP) division is the market-leading optical inspection system used by logic, foundry, and memory customers to detect critical defects at advanced nodes. These tools combine broadband plasma technology with unmatched sensitivity and speed to support high-volume manufacturing.

What You'll Do

In this role, you will play a key part in advancing business priorities by delivering high-impact work across your area of expertise.


Preferred Qualifications

This position is for a Field Marketing Manager for the Broadband Plasma Product lines. For assigned product line(s), responsibilities include:

  • Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations.

  • Support new product releases by working with the product marketing manager to determine target customer sites, timing of product introductions, and demo support.

  • Develop marketing strategies for target customers.

  • Define key marketing requirements, and provide input to product marketing, engineering, and PLC teams.

  • Build strong relationships with customers to understand their problems and drive product solutions.

  • Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers.

  • This role requires frequent business trips to target customer sites and KLA headquarter.

Preferred experience:

  • Expertise in process technologies or proficiency in process control equipment

  • Expertise in wafer inspection technologies

  • Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering

  • Experience with collaboration with cross-functional teams

Minimum Qualifications

Doctorate (Academic) Degree and 0 years related work experience; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years

About KLA

We provide advanced inspection tools, metrology systems, process solutions, and computational analytics that make electronics possible, tackling complex challenges. From electron and photon optics to machine learning and data analytics, we seek perfection at the most fundamental level of matter in the universe. If you want to make electronics that push industries forward and make the world a better place, join us.


Use of AI Statement 

At KLA, our interviews seek to understand your individual skills, problem-solving approach and authentic thinking. To ensure a fair and consistent evaluation, the use of AI, recording tools or other technologies to generate, suggest or provide responses during interviews—whether virtual or in person—is not permitted unless explicitly approved in advance as part of a reasonable accommodation or invited by the interviewer. Use of these tools may interfere with our ability to evaluate your individual qualifications and affect your candidacy. KLA is committed to advancing innovation through responsible AI, and we value candidates who share this mindset.


We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.


KLA is proud to be an equal opportunity employer.


Skills Required

  • Doctorate degree with 0 years of related work experience, or master's degree with 3 years of related work experience, or bachelor's degree with 5 years of related work experience
  • Expertise in process technologies or proficiency with process control equipment
  • Expertise in wafer inspection technologies
  • Experience in semiconductor fabrication, yield enhancement, layer or module ownership, or defect engineering
  • Experience collaborating with cross-functional teams

KLA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about KLA and has not been reviewed or approved by KLA.

  • Retirement Support U.S. programs include a formulaic 401(k) employer match with clearly described plan designs in company materials. Consistent plan structure and employer matching signal strong support for long‑term savings.
  • Equity Value & Accessibility A broad base of employees is eligible for RSUs and can participate in an ESPP, extending ownership beyond executives. Company materials position equity as a core component of total compensation.
  • Strong & Reliable Incentives A quarterly profit‑sharing program and performance bonuses are outlined in filings, providing regular variable pay opportunities. These incentives complement base pay and equity to lift overall earnings in strong periods.

KLA Insights

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The Company
HQ: Milpitas, CA
10,001 Employees

What We Do

KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry. We provide advanced process control and process-enabling solutions for manufacturing wafers and reticles. In close collaboration with leading customers across the globe, our expert teams of physicists, engineers, data scientists and problem-solvers design solutions that move the world forward.

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