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We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Leads diagnosis strategy, diagnostic ecosystem partnerships, local marketing excellence, and marketing operations across a pharmaceutical business unit. Integrates brand, medical, access, sales, local marketing, and diagnostic partners to drive patient identification, diagnosis-to-treatment models, evidence generation, AI adoption, digital engagement, governance, performance management, and commercial innovation. Requires extensive pharmaceutical or healthcare experience and cross-functional business leadership.
Summary Generated by Built In
Position Purpose
Responsible for driving transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization.
This role leads three strategic platforms across HBU:
The role serves as the strategic integrator connecting Brand Team, Medical, Access, Sales, Local Marketing Teams and External Diagnostic Partners, ensuring business strategies are effectively translated into measurable customer impact and sustainable growth.
Key Responsibilities
1. Lead Diagnosis Strategy and Dx-Tx Platform Development
Develop and execute the HBU diagnosis strategy to support future portfolio growth.
Responsibilities
Diagnostic Ecosystem Management
Evidence and Innovation
2. Lead Local Marketing (LMKT)
Act as the South LMKT leader to ensure effective strategy localization and execution.
LMKT Leadership
Market Insights
Best Practice Replication
3. Lead Marketing Operation Excellence
Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence.
Strategic Planning Excellence
Performance Management
Marketing Governance
Capability Building
4. Drive Commercial Innovation
Support HBU marketing transformation through innovative commercial approaches.
Responsibilities
Qualifications
Education
Experience
Required
Preferred
Experience in one or more of the following areas:
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Bus Dev & Strategic Planning
#BI-Hybrid
Responsible for driving transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization.
This role leads three strategic platforms across HBU:
- Diagnosis Strategy & Diagnostic Ecosystem
- Marketing Operation Excellence
- Local Marketing (LMKT) Excellence
The role serves as the strategic integrator connecting Brand Team, Medical, Access, Sales, Local Marketing Teams and External Diagnostic Partners, ensuring business strategies are effectively translated into measurable customer impact and sustainable growth.
Key Responsibilities
1. Lead Diagnosis Strategy and Dx-Tx Platform Development
Develop and execute the HBU diagnosis strategy to support future portfolio growth.
Responsibilities
- Develop annual and long-term Diagnosis Strategy
- Build Patient Identification programs and pathways
- Drive Diagnostic Stewardship initiatives
- Support Precision Therapy and AMS initiatives
- Establish Diagnosis-to-Treatment (Dx-Tx) integration models
- Develop diagnosis-driven customer engagement strategies
- Identify emerging diagnosis opportunities supporting future business growth
Diagnostic Ecosystem Management
- Build strategic partnerships with IVD and diagnostic companies
- Drive joint business planning with diagnostic partners
- Explore innovative Dx-Tx collaboration models
- Lead diagnostic innovation pilots and solution programs
Evidence and Innovation
- Drive diagnostic evidence generation initiatives
- Explore AI-enabled diagnosis solutions
- Identify opportunities for integrated diagnostic and treatment solutions
2. Lead Local Marketing (LMKT)
Act as the South LMKT leader to ensure effective strategy localization and execution.
LMKT Leadership
- Lead and coordinate the LMKT network nationwide
- Align national strategy with local market execution
- Support regional business planning process
- Facilitate cross-region collaboration and learning
Market Insights
- Collect and consolidate local market insights
- Identify regional opportunities and barriers
- Monitor competitive developments and customer trends
Best Practice Replication
- Identify successful regional initiatives
- Develop replication models and toolkits
- Promote execution consistency across regions
- Accelerate local innovation adoption
3. Lead Marketing Operation Excellence
Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence.
Strategic Planning Excellence
Performance Management
Marketing Governance
Capability Building
4. Drive Commercial Innovation
Support HBU marketing transformation through innovative commercial approaches.
Responsibilities
- Accelerate AI adoption in marketing activities
- Support digital engagement transformation
- Explore new commercial models and partnerships
- Drive data-driven decision making
- Pilot innovative customer engagement programs
Qualifications
Education
- Bachelor's degree or above
- Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business preferred
- MBA preferred
Experience
Required
- 8-12+ years pharmaceutical or healthcare industry experience
- Minimum 5 years in marketing, sales mgmt.., or business leadership roles
- Experience leading cross-functional projects
- Proven track record in strategy execution and business delivery
Preferred
Experience in one or more of the following areas:
- Anti-infectives/Diagnostics
- Marketing Excellence
- Regional Marketing Management
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Bus Dev & Strategic Planning
#BI-Hybrid
Skills Required
- Bachelor’s degree or above
- 8–12+ years of pharmaceutical or healthcare industry experience
- At least 5 years of experience in marketing, sales management, or business leadership roles
- Experience leading cross-functional projects
- Proven track record in strategy execution and business delivery
- Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management, or Business
- MBA
- Experience in anti-infectives or diagnostics
- Experience in marketing excellence
- Experience in regional marketing management
What the Team is Saying
Daniel
Diagnostics Launch Lead
Anna
R&D Privacy Steward
Esteban
Specialist
Pfizer
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, and mental‑health support, with strong plan options and provider networks. Feedback suggests these programs are a clear standout within the total rewards package.
-
Retirement Support — Retirement programs feature a 401(k) with company matching plus an additional company retirement contribution. Feedback suggests these elements are consistently highlighted as valuable components of overall compensation.
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Leave & Time Off Breadth — Paid vacation, holidays, and sick time are often characterized as generous, with some locations offering the ability to purchase additional vacation days. Feedback suggests this breadth contributes meaningfully to work‑life balance.
Pfizer Insights
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2.5 days a week
Hudson Yards
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