Product Marketing Manager

Posted One Month Ago
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Salt Lake City, UT, USA
In-Office
165K-190K Annually
Senior level
Hardware • Energy • Industrial • Renewable Energy
The Role
The Product Marketing Manager will develop product positioning, personas, segmentation, market and product requirements, launch plans, sales enablement assets, and customer-facing messaging. The role collaborates across product, engineering, sales, manufacturing, and marketing throughout the product lifecycle, supporting pricing, packaging, feature prioritization, training, collateral, and go-to-market execution for energy infrastructure products.
Summary Generated by Built In
About Torus

Torus is headquartered in Utah and is expanding manufacturing at our 545,000-square-foot facility in Salt Lake City called GigaOne. We are the world’s first mesh energy infrastructure, uniting communities through resilient, sustainable, and intelligent power. We design, engineer, manufacture, install, and support our systems end-to-end, standing behind them throughout their lifecycle. Torus systems help reduce costs, lower emissions, and protect facilities from outages, while strengthening the security and reliability of the broader utility grid. Torus is committed to American manufacturing, engineering excellence, and building energy systems that last.


Torus has raised over $267 million from investors like Magnetar, Mercado, ICONIQ and Origin Ventures. The investments are helping to accelerate deployment of modular power plants across utilities, data centers, and industrial sectors. This investor confidence reflects the strength of our team, technology as well as the scale of the problem we are solving. 


At Torus, you will be part of something larger than a single product or technology. Your work will help build energy infrastructure that supports and strengthens our electrical grid, critical  systems, industry, and communities for decades to come. We value accountability, collaboration, and clear thinking. We are looking for people who want to solve hard problems and build things that matter.


About the Role

Customers evaluating Torus need to understand how our systems provide benefits for their facilities; from hardware through software to ongoing support. As a Product Marketing Manager, you’ll  work across product, engineering, sales, and manufacturing teams to make sure our customers understand our products. You’ll develop personas and segmentation, write MRDs and PRDs, support product launches, and help build  sales enablement assets that translate technical complexity into benefit-driven positioning. Your goal is to help Torus fit our products in an ever-changing market. 

Responsibilities
  • Responsible for supporting cross-functional teams from product research and development to launch to installation and ongoing support, throughout the entire product lifecycle.
  • Work across product, engineering, sales, manufacturing,  and marketing to build and scale products.
  • Lead persona development and customer segmentation across utility, C&I, data center, and government/defense markets.
  • Drive the creation of market requirements documents ( MRD), and product requirements documents (PRD) for new and existing products.
  • Support product launches end-to-end, including collateral, internal training, and go-to-market execution.
  • Assist market intelligence team on packaging, pricing, feature prioritization, and messaging.
  • Enable the sales and design teams with product data sheets. 
Required Experience
  • 7+ years in product marketing, ideally in complex B2B tech—energy, infrastructure, or hardware/software hybrids.
  • Experience writing or managing MRDs and PRDs with cross-functional teams.
  • Strong grasp of go-to-market mechanics, including personas, ideal customer profiles, TAM/SAM/SOM, and pricing models.
  • Familiarity with energy storage systems, grid interconnections, or electrical and mechanical systems.
  • Skilled at translating technical features into benefit-driven messaging.
  • Experience creating sales enablement assets, product collateral, and executive-ready positioning docs.
Preferred Experience
  • Experience with utilities, grid infrastructure, or energy storage (FESS, BESS, microgrids).
  • Knowledge of regulatory frameworks: IEEE, UL, NERC, FERC, CAISO, etc.
  • Worked in or marketed to utilities, commercial & industrial, data centers, or government/ defense sectors.
  • Led multiple product launches and evolved messaging across product lifecycles.
  • Background collaborating with brand, comms, and external creative partners.
  • Bonus if you’ve marketed a vertically integrated product stack (hardware + firmware + software).
Additional Details

Background Check All candidates are subject to a background check.

Location + Travel The role is based in Utah including hybrid remote with work based in your home office and our Salt Lake City/South Salt Lake warehouses, as needed.
Schedule Full-Time, Salaried

Compensation $165,000 - 190,000 (Note: We have the flexibility to hire at different levels, which may impact the  corresponding pay range.)

Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.

Physical Requirements

  • Regularly operates a computer and other peripheral office equipment such as a printer or mouse.
  • Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
  • Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
  • Proficiency in reading, writing, and speaking English required.
  • When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet.
  • When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings.
Our Perks & Benefits

Benefits eligibility is based on employment status.

Financial

  • Employee Rewards Package including equity
  • 401(k) Retirement Savings Plan
  • Torus paid life and AD&D Insurance with options to purchase additional coverage
  • Voluntary short- and long-term disability insurance

Health & Wellness

  • Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
  • Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.

Time Off

  • Unlimited discretionary PTO or 10 days annual PTO
  • 10 paid company holidays
  • Waiting period-free 100% paid parental leave

Culture & Community

  • Regular company-wide offsites to showcase our progress and learnings. A time to step back, think strategically, and work on the business together.
  • Team members receive Torus branded gear
  • Peer Recognition Program
  • Fully stocked break rooms with free snacks and drinks. Because great work deserves great fuel.


Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.


Torus participates in E-Verify. Once you accept a job offer, we will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from your Form I-9 to confirm work authorization.


#li-lw

Skills Required

  • 7+ years of experience in product marketing, ideally in complex B2B technology, energy, infrastructure, or hardware/software environments
  • Experience writing or managing market requirements documents and product requirements documents with cross-functional teams
  • Strong understanding of go-to-market mechanics, personas, ideal customer profiles, TAM/SAM/SOM, and pricing models
  • Familiarity with energy storage systems, grid interconnections, or electrical and mechanical systems
  • Ability to translate technical features into benefit-driven messaging
  • Experience creating sales enablement assets, product collateral, and executive-ready positioning documents
  • Experience with utilities, grid infrastructure, or energy storage, including FESS, BESS, or microgrids
  • Knowledge of IEEE, UL, NERC, FERC, or CAISO regulatory frameworks
  • Experience marketing to utilities, commercial and industrial customers, data centers, or government and defense sectors
  • Experience leading multiple product launches and evolving messaging across product lifecycles
  • Experience collaborating with brand, communications, and external creative partners
  • Experience marketing a vertically integrated hardware, firmware, and software product stack
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The Company
HQ: Lehi, UT
196 Employees
Year Founded: 2021

What We Do

Torus is a Utah-based energy solutions company developing mesh energy infrastructure for utilities, data centers, industrial facilities, and communities. It designs, engineers, manufactures, installs, and supports integrated systems combining battery and flywheel storage, energy-management software, monitoring, and cybersecurity. Its products aim to improve grid stability and power reliability, reduce costs and emissions, provide backup power, and protect critical facilities from outages and threats.

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