Product Marketing Manager

Posted One Month Ago
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Leuven, BEL
In-Office
Entry level
Hardware
The Role
Supports product leads as the primary connection between the product division, sales teams, and customers. Responsibilities include sales strategy, forecasting, customer technical engagement, roadmap meetings, competitive analysis, product positioning, value messaging, product introductions, and go-to-market planning for new products and features. The role requires customer-facing communication, technical understanding of semiconductor manufacturing, strong presentations, and the ability to influence technical and executive stakeholders.
Summary Generated by Built In

To make electronics, you need chips, wafers, transistors, reticles, and... To make these, you must see, test and manufacture them at scale—faster and better than ever before. That's where KLA comes in. Whether you're early in your career or an experienced professional, you'll solve complex challenges, work alongside brilliant minds and help shape the future of technology.


Group/Division

The Semiconductor Products and Customers (Semi PC) business unit designs, builds and sells KLA’s product portfolio to help chip manufacturers meet high-quality standards to enable technologies like AI, data centers, automotive and electronic devices. Our inspection, metrology, and analytics systems detect and monitor defects across logic and memory chips, specialty semiconductors, wafers, reticles, advanced packaging, process equipment and materials. We also develop technologies for specialty processes, IC substrates, and PCB manufacturing, including etch and deposition, component inspection, and imaging and analytics.

What You'll Do

In this role, you will play a key part in advancing business priorities by delivering high-impact work across your area of expertise.


We are currently recruiting for a Product Marketing Manager to be based in our Leuven, Belgium location. This role will assist Product Leads in their following responsibilities:

Main point of contact between product division and the field (internal and customers) for:

  • Technical questions
  • Commercial questions (quote validation, configuration, final conditions)
  • Provide visibility for critical escalation related to the product
  • Management of product introductions

Sales Strategy

  • Jointly define sales strategy with Regional Sales Managers.
  • Monitor sales, forecast, follow up of sales leads of your product line

Develop technical contacts with customers

  • Factory Managers
  • Process engineers
  • Tool owners

Understand technical roadmap of customers

  • Organize technical roadmap meetings at key customers
  • Attend industry specific conferences
  • Follow up on industry analyst reports

Marketing

  • Develop value messages – generic and customer specific
  • Product positioning against competition
  • Understanding of competitive products and roadmaps (score cards)
  • Update on Technology, Competition, Market trends, etc

Management of projects for development of new products or new features:

  • Communication to division and Sales teams to define the key market requirements.
  • Review with customers and key internal stakeholders to determine the go-to-market strategy.
  • Set priorities for critical application projects

Minimum Qualifications


Education

  • Ideally hold a Bachelor's or Master  degree in Engineering (Electrical, Mechanical, Semiconductor, Computer Science)

Experience

  • Field applications
  • Process engineering
  • Product engineering
  • Sales engineering
  • Technical marketing
  • Product management

Soft Skills

  • Proven customer-facing experience
  • Excellent presentation skills and ability to influence executives and technical stakeholders
  • Leadership

Occasional domestic and international travel, including to the United States, may be required as part of this role

About KLA

We provide advanced inspection tools, metrology systems, process solutions, and computational analytics that make electronics possible, tackling complex challenges. From electron and photon optics to machine learning and data analytics, we seek perfection at the most fundamental level of matter in the universe. If you want to make electronics that push industries forward and make the world a better place, join us.


Use of AI Statement 

At KLA, our interviews seek to understand your individual skills, problem-solving approach and authentic thinking. To ensure a fair and consistent evaluation, the use of AI, recording tools or other technologies to generate, suggest or provide responses during interviews—whether virtual or in person—is not permitted unless explicitly approved in advance as part of a reasonable accommodation or invited by the interviewer. Use of these tools may interfere with our ability to evaluate your individual qualifications and affect your candidacy. KLA is committed to advancing innovation through responsible AI, and we value candidates who share this mindset.


We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.


KLA is proud to be an equal opportunity employer.


Skills Required

  • Bachelor’s or master’s degree in engineering, electrical engineering, mechanical engineering, semiconductor engineering, or computer science
  • Experience in field applications, process engineering, product engineering, sales engineering, technical marketing, or product management
  • Proven customer-facing experience
  • Excellent presentation skills
  • Ability to influence executives and technical stakeholders
  • Leadership skills

KLA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about KLA and has not been reviewed or approved by KLA.

  • Retirement Support — U.S. programs include a formulaic 401(k) employer match with clearly described plan designs in company materials. Consistent plan structure and employer matching signal strong support for long‑term savings.
  • Equity Value & Accessibility — A broad base of employees is eligible for RSUs and can participate in an ESPP, extending ownership beyond executives. Company materials position equity as a core component of total compensation.
  • Strong & Reliable Incentives — A quarterly profit‑sharing program and performance bonuses are outlined in filings, providing regular variable pay opportunities. These incentives complement base pay and equity to lift overall earnings in strong periods.

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The Company
HQ: Milpitas, CA
10,001 Employees

What We Do

KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry. We provide advanced process control and process-enabling solutions for manufacturing wafers and reticles. In close collaboration with leading customers across the globe, our expert teams of physicists, engineers, data scientists and problem-solvers design solutions that move the world forward.

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