Product Marketing Manager

Posted One Month Ago
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Leuven, BEL
In-Office
Mid level
Hardware
The Role
Directs product marketing strategy for semiconductor inspection and metrology products, including market requirements, pricing, positioning, lifecycle management, competitive research, customer needs analysis, business planning, and sales-channel support. Partners with engineering, manufacturing, sales, field support, and customers to define new products and improve existing offerings. The role also includes personnel management and analysis of market, customer, competitive, and environmental data.
Summary Generated by Built In

To make electronics, you need chips, wafers, transistors, reticles, and... To make these, you must see, test and manufacture them at scale—faster and better than ever before. That's where KLA comes in. Whether you're early in your career or an experienced professional, you'll solve complex challenges, work alongside brilliant minds and help shape the future of technology.


Group/Division

The Semiconductor Products and Customers (Semi PC) business unit designs, builds and sells KLA’s product portfolio to help chip manufacturers meet high-quality standards to enable technologies like AI, data centers, automotive and electronic devices. Our inspection, metrology, and analytics systems detect and monitor defects across logic and memory chips, specialty semiconductors, wafers, reticles, advanced packaging, process equipment and materials. We also develop technologies for specialty processes, IC substrates, and PCB manufacturing, including etch and deposition, component inspection, and imaging and analytics.

What You'll Do

In this role, you will play a key part in advancing business priorities by delivering high-impact work across your area of expertise.


The InSIGHT / ICOS division has the mission to provide cost-effective solutions for wafer and component level inspection and metrology. We effectively partner with field support teams and customers to lower overall fab costs by supplying world-leading high-throughput inspection, metrology and review systems. Our comprehensive product portfolio includes: advanced optical profilers, die sorters, and component inspectors.

Besides developing valuable products, the InSIGHT / ICOS division provides support to the customers to achieve performance entitlement through the sharing and implementation of applications BKM (Best Known Methods).

  • Direct the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
  • Monitor the development of business plans, managing lifecycles, and product positioning in the marketplace.
  • Reduce broad concepts and business strategies into structured product marketing plans.
  • Oversees market research, monitors competitive activity, and identifies customer needs.
  • Establish pricing strategies. Interact with engineering, manufacturing and sales to enhance existing product(s) or product line(s).
  • Leads new product definition and business plans with joint departments. 
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
  • Employees matched to this job family should have responsibility for managing people in addition to product responsibility.
  • Works on issues of diverse scope where requires some level of analysis.
  • Collects data on a variety of factors, including market trends, customer information, competition and environmental information, in order to support or provide input on the company strategies or policies.
  • Executes strategies and supports sales channel for a region or a customer.

Minimum Qualifications

MS/MBA/PhD Preferred
3 - 5 years working experience in Semiconductor/Semiconductor Capital Equipment industry in Applications. Or working Fab experience in engineering roles, scientific instrumentation


Occasional domestic and international travel, including to the United States, may be required as part of this role

About KLA

We provide advanced inspection tools, metrology systems, process solutions, and computational analytics that make electronics possible, tackling complex challenges. From electron and photon optics to machine learning and data analytics, we seek perfection at the most fundamental level of matter in the universe. If you want to make electronics that push industries forward and make the world a better place, join us.


Use of AI Statement 

At KLA, our interviews seek to understand your individual skills, problem-solving approach and authentic thinking. To ensure a fair and consistent evaluation, the use of AI, recording tools or other technologies to generate, suggest or provide responses during interviews—whether virtual or in person—is not permitted unless explicitly approved in advance as part of a reasonable accommodation or invited by the interviewer. Use of these tools may interfere with our ability to evaluate your individual qualifications and affect your candidacy. KLA is committed to advancing innovation through responsible AI, and we value candidates who share this mindset.


We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.


KLA is proud to be an equal opportunity employer.


Skills Required

  • 3–5 years of experience in the semiconductor or semiconductor capital equipment industry, preferably in applications, or fab engineering experience or scientific instrumentation experience
  • MS, MBA, or PhD

KLA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about KLA and has not been reviewed or approved by KLA.

  • Retirement Support — U.S. programs include a formulaic 401(k) employer match with clearly described plan designs in company materials. Consistent plan structure and employer matching signal strong support for long‑term savings.
  • Equity Value & Accessibility — A broad base of employees is eligible for RSUs and can participate in an ESPP, extending ownership beyond executives. Company materials position equity as a core component of total compensation.
  • Strong & Reliable Incentives — A quarterly profit‑sharing program and performance bonuses are outlined in filings, providing regular variable pay opportunities. These incentives complement base pay and equity to lift overall earnings in strong periods.

KLA Insights

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The Company
HQ: Milpitas, CA
10,001 Employees

What We Do

KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry. We provide advanced process control and process-enabling solutions for manufacturing wafers and reticles. In close collaboration with leading customers across the globe, our expert teams of physicists, engineers, data scientists and problem-solvers design solutions that move the world forward.

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