Product Marketing Manager

Posted Yesterday
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Beaverton, OR, USA
In-Office
Senior level
Consumer Web
The Role
Develop and execute product marketing strategies, positioning, messaging, launches, demand generation, sales enablement, and thought leadership for audiovisual technology solutions. Conduct market and competitive research, collaborate cross-functionally with product, sales, and marketing teams, manage multiple initiatives, and measure campaign and launch performance to improve results.
Summary Generated by Built In

Please note that we are not currently accepting resumes or additional support from talent agencies or third-party sources. Any resumes received from these sources will be considered unsolicited. We value integrity and clear communication with our partners, and appreciate your understanding in this matter. 

 

The role, at a glance: 

Biamp is seeking a strategic, customer-focused Product Marketing Manager to help drive go-to-market success across our portfolio. The Product Marketing Manager will play a critical role in shaping messaging, supporting product launches, enabling sales, and driving demand and lead generation efforts. The ideal candidate is highly organized, deeply collaborative, and an exceptional storyteller who excels at translating complex technologies into clear, compelling value propositions. 

 

How you’ll contribute: 

  • Develop and execute product marketing strategies that support business growth, market adoption, and revenue goals

  • Create clear, differentiated messaging and positioning for Biamp solutions across target audiences and vertical markets

  • Partner closely with product management, sales, and marketing teams to bring new products and features to market successfully

  • Lead and support go-to-market planning for product launches, campaigns, and portfolio initiatives

  • Drive demand generation and lead generation efforts in collaboration with marketing, sales, product management and field teams

  • Build sales enablement materials including presentations, battlecards, solution briefs, FAQs, and other training content

  • Conduct market, customer, and competitive research to inform positioning, messaging, and campaign strategy

  • Manage multiple initiatives effectively and make smart tradeoff decisions based on business priorities and timelines

  • Support thought leadership content, customer stories, webinars, and other storytelling-driven marketing assets

  • Measure and report on marketing effectiveness, campaign performance, and launch success, using insights to refine future efforts

 

A successful candidate should have: 

  • 5+ years of product marketing experience in B2B hardware and software technology in the AV industry, sound masking, or voice communications

  • Strong experience in go-to-market strategy, product positioning, and messaging development

  • Demonstrated success supporting or driving demand generation and lead generation programs

  • Excellent written and oral communication and presentation skills, with proven strength as a storyteller

  • Strong prioritization and project management skills, with the ability to manage multiple initiatives in a fast-paced environment

  • Experience working cross-functionally with product management, sales, and broader marketing teams

  • Experience using AI tools in product marketing workflows to accelerate research, content creation, and reporting

  • Advanced knowledge of Microsoft Office 

  • Bachelor’s in business or marketing or equivalent experience 

 

Work Environment: 

  • Office environment, may sit for long periods of time

  • Routine use of standard office equipment 

  • Travel up to 25%; both internationally and within the US 

 

What we offer: 

  • Medical, Dental, and Vision  

  • 3 weeks annual PTO and 9 paid holidays  

  • 401(k) + matching  

  • Employer-paid base life insurance, short, and long-term disability  

  • Health savings accounts (with Biamp contribution) and flexible spending accounts  

  • Tuition reimbursement  

  • Charitable donation matching 

  • Discretionary company achievement bonus 

  • Referral bonuses  

 

Who is Biamp? 

We make the world’s most extraordinary audio and video solutions. For over 50 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space. 

As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences. 

 

About our company: 

At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us. 

Skills Required

  • 5+ years of product marketing experience in B2B hardware and software technology, preferably in the AV industry, sound masking, or voice communications
  • Experience with go-to-market strategy, product positioning, and messaging development
  • Demonstrated success supporting or driving demand generation and lead generation programs
  • Excellent written and oral communication and presentation skills, with proven storytelling ability
  • Strong prioritization and project management skills, with the ability to manage multiple initiatives
  • Experience working cross-functionally with product management, sales, and marketing teams
  • Experience using AI tools in product marketing workflows
  • Advanced knowledge of Microsoft Office
  • Bachelor's degree in business or marketing, or equivalent experience
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The Company
HQ: Beaverton, OR
469 Employees
Year Founded: 1976

What We Do

Biamp is a leading provider of innovative, networked media systems that power the world’s most sophisticated audiovisual installations. The company is recognized worldwide for delivering high-quality products and backing each one with a commitment to exceptional customer service. The award-winning Biamp product suite includes: Tesira media system for digital audio and video networking, Devio collaboration tool for modern workplaces, Audia digital audio platform, Nexia digital signal processors, Vocia networked public address and voice evacuation system, Cambridge sound masking solutions, and loudspeakers for installed sound applications from Community Loudspeakers and Apart Audio. Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional offices around the globe. For more information on Biamp, please visit www.biamp.com.

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