The Role
Own the full lifecycle journey from signup through activation, retention, expansion, and paid conversion. Analyze product usage to identify friction, define PQL signals, and optimize onboarding and engagement. Build automated email, in-app, and notification campaigns using lifecycle platforms. Partner with Product, Engineering, and Growth teams on in-product experiments, monetization, feature adoption, and product-led growth loops. Success is measured through improved engagement, activation, retention, lifecycle performance, and expansion revenue.
Summary Generated by Built In
About the Company
2. Product Analytics & User Insights
Product Usage Metrics
Lifecycle Engagement Metrics
Activation Metrics
Revenue Expansion Metrics
You’ll Thrive If You Are…
Our Values
What We Offer
Why Join Us?💡
Join the Rocketship 🚀
We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.
It’s your front-row seat to the next big shift in ecommerce.
Watch: What is ShopOS (from the founders’ lens - Click here)
About the Role
We are looking for a data-driven Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between "signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build "fail-proof" growth loops.
What You’ll Own
1. Lifecycle - Acquisition & Retention Strategy- Design and execute end-to-end lifecycle journeys:
- Signup → Activation → Engagement → Expansion → Paid
- Build and optimize automated onboarding flows that help users reach the product’s core value faster
- Create systems for feature discovery, usage nudges, and dormant user reactivation
- Design expansion journeys that convert engaged users into power users and paying customers
- Develop retention frameworks that improve user stickiness and long-term product engagement
- Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4
- Identify drop-off points, activation barriers, and engagement gaps
- Define and track Product Qualified Lead (PQL) signals
- Identify the product’s “Aha!” moment and optimize onboarding flows to help users reach it faster
- Act as the Voice of the User, feeding insights back to Product and Engineering teams
- Own lifecycle messaging across email, in-app nudges, product notifications, and feature announcements
- Build automated lifecycle journeys using tools such as Loops, Customer.io, or similar platforms
- Craft high-converting, educational messaging that simplifies complex product value
- Trigger contextual messages based on user behavior, feature usage, and product events
- Continuously optimize lifecycle campaigns to improve engagement and activation
- Partner closely with Product teams to design in-product growth mechanisms
- Experiment with usage-based nudges, milestone celebrations, and paywalls
- Run experiments to improve Signup → Activated User conversion
- Build product-led upsell opportunities through feature usage and engagement signals
- Identify opportunities to increase expansion revenue from existing users
- 4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
- Strong experience working in SaaS or PLG-driven products
- Deep understanding of product analytics and user behavior analysis
- Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4
- Familiarity with lifecycle automation platforms like Customer.io, Braze, Loops, or similar tools
- Strong analytical mindset with the ability to turn data into actionable growth experiments
- Exceptional product messaging and writing skills
- Ability to simplify complex technical features into clear user value
- Experience collaborating with Product, Engineering, and Growth teams
- Strong ownership mindset and ability to operate in fast-paced startup environments
This role will be measured by improvements in product engagement, lifecycle efficiency, and revenue expansion.
Increase DAU / MAU
Increase feature adoption rates
Increase session frequency and product engagement
Improve email engagement rates
Improve CTR and conversion from lifecycle messaging
Improve performance across retention cohorts and lifecycle campaigns
Increase Signup → Activated User conversion
Increase Activated Users → PQL conversion
Increase PQL → Paid conversion
Increase expansion revenue from existing users
- A data-driven problem solver who enjoys analyzing user behavior
- Passionate about building product-led growth loops
- Comfortable experimenting and iterating rapidly
- Obsessed with improving user journeys and product engagement
- Motivated by turning product usage into measurable revenue impact
Extreme ownership and bias for action
Honest, high-velocity communication
Respect for craft and obsession with users
Fast, scrappy iteration over perfection
Low ego, high empathy, radical candor
Competitive salary and meaningful equity
Direct mentorship from founders
Ownership of a core growth and retention function
Bangalore (HSR Layout) — In-office role (No Remote)
LocationBangalore (HSR Layout) — In-office role (No Remote)
Build the growth engine of a category-defining AI company
Work directly with experienced founders
Operate at the intersection of AI, ecommerce, and product-led growth
Be part of a high-ownership, high-impact journey shaping the future of commerce
Skills Required
- 4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
- Strong experience working in SaaS or product-led growth products
- Deep understanding of product analytics and user behavior analysis
- Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4
- Familiarity with lifecycle automation platforms such as Customer.io, Braze, Loops, or similar tools
- Strong analytical mindset and ability to turn data into actionable growth experiments
- Exceptional product messaging and writing skills
- Ability to simplify complex technical features into clear user value
- Experience collaborating with Product, Engineering, and Growth teams
- Strong ownership mindset and ability to operate in fast-paced startup environments
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The Company
What We Do
ShopOS is an AI-native creative content operating system for modern ecommerce and direct-to-consumer brands. It combines AI agents with human experts to help brands create, manage, market, and sell more effectively. Its platform supports product-display pages, catalogs, social-media content, advertisements, product imagery, videos, copy, and other commerce assets, while enabling intelligent personalization and streamlined brand operations across sales and marketing channels.
