Adoption: Measurable, sustained growth in the number of teams, domains, and unique active users onboarded onto EDP products (primary success metric).
Pipeline Velocity: Reduced time from first engagement to onboarded/active usage for new teams and domains.
Awareness & Engagement: Increased reach and engagement across internal marketing channels (town halls, newsletters, demo attendance, community participation).
Expansion: Growth in usage depth/breadth within already-onboarded teams (more use cases, more users per team).
Feedback Loop Impact: Voice-of-customer insights measurably influencing the EDP roadmap and governance/metadata improvements.
Why Join Us
- Be the face and voice of one of Ford's most strategic technology platforms.
- Own the full journey from awareness to adoption for a suite of products used enterprise-wide.
- Blend the craft of marketing, the rigor of product management, and the persuasion of pre-sales in a highly visible, high-impact role.
- Join a collaborative team with executive visibility and the resources to scale platform adoption across a global enterprise.
ResponsibilitiesKey Responsibilities
- Own the internal go-to-market strategy for the full EDP product suite, including positioning, messaging, and value narratives tailored to distinct personas (data engineers, analysts, plant/business teams, product managers, executives).
- Act as a pre-sales/solutions consultant for high-value teams and domains running discovery conversations, mapping EDP capabilities to business problems, and building tailored pitches, demos, and proposals that convert interest into onboarded users.
- Partner closely with EDP product managers and engineering leads to stay ahead of the roadmap, translating new features and capabilities into compelling, business-relevant stories and enablement content.
- Build and execute a multi-channel internal marketing plan (town halls, newsletters, Slack/Teams communities, demo days, office hours, internal case studies) to drive awareness and consideration across business units.
- Develop and maintain a library of sales enablement assets: one-pagers, decks, ROI/value calculators, demo scripts, FAQs, and reference/success stories from existing adopting teams.
- Define, track, and report adoption funnel metrics (awareness, trial, onboarding, active usage, expansion) and use insights to continuously refine messaging and outreach tactics.
- Identify and prioritize target domains/teams for onboarding using an impact-driven framework, balancing quick wins with strategic, high-value use cases.
- Gather and synthesize voice-of-customer feedback from prospective and existing users, feeding insights back into the product roadmap and governance/metadata quality priorities.
- Communicate adoption progress, pipeline, and impact metrics to senior leadership, building the case for continued investment and organizational alignment.
- Collaborate with governance, data quality, and platform teams to ensure marketing promises align with platform trust, security, and reliability standards.
Qualifications- 8+ years of experience spanning product marketing, product management, and/or pre-sales/solutions consulting, ideally within data, analytics, cloud, or enterprise platform domains.
- Demonstrated success driving internal or external adoption of technical/data products through targeted marketing, enablement, and consultative selling.
- Strong product management fundamentals: ability to understand platform architecture and capabilities deeply enough to translate them into business value and prioritize outreach using impact frameworks.
- Experience running discovery/needs-assessment conversations with technical and business stakeholders and converting them into tailored pitches or proof-of-concepts.
- Excellent storytelling and content development skills—decks, demos, one-pagers, videos, case studies—for both executive and technical audiences.
- Strong stakeholder engagement and relationship-building skills across a large, matrixed enterprise.
- Experience defining and tracking adoption/usage funnels and KPIs, with a data-driven approach to iterating on messaging and channels.
- Excellent written and verbal communication skills, comfortable presenting to senior leadership and facilitating large internal events/webinars.
Preferred
- Master's degree in a relevant technical or business field (preferred, not required).
- Prior experience in a pre-sales, solutions engineering, or sales enablement role within a data/cloud/SaaS environment.
- Familiarity with Google Cloud Platform (GCP) services (e.g., Cloud Run, Pub/Sub, Cloud Storage, BigQuery) and modern data architectures.
- Understanding of data-centric architectures, including ingestion, transformation, storage, and consumption patterns, with an appreciation for data quality and governance.
- Experience building internal communities of practice or champion/ambassador programs to drive grassroots product adoption.
- Familiarity with marketing/adoption analytics tools (e.g., product analytics platforms, CRM, campaign tracking) to measure funnel performance.
#LI-SKV
Skills Required
- 8+ years of experience spanning product marketing, product management, and/or pre-sales or solutions consulting, ideally in data, analytics, cloud, or enterprise platforms
- Demonstrated success driving adoption of technical or data products through targeted marketing, enablement, and consultative selling
- Strong product management fundamentals and ability to translate platform architecture into business value
- Experience conducting discovery and needs-assessment conversations with technical and business stakeholders
- Experience converting stakeholder needs into tailored pitches or proof-of-concepts
- Excellent storytelling and content development skills for executive and technical audiences
- Strong stakeholder engagement and relationship-building skills in a large, matrixed enterprise
- Experience defining and tracking adoption or usage funnels and KPIs using data-driven methods
- Excellent written and verbal communication skills, including senior leadership presentations and large internal events or webinars
- Master's degree in a relevant technical or business field
- Prior experience in pre-sales, solutions engineering, or sales enablement within a data, cloud, or SaaS environment
- Familiarity with Google Cloud Platform services including Cloud Run, Pub/Sub, Cloud Storage, and BigQuery
- Understanding of data-centric architectures, data quality, and governance
- Experience building internal communities of practice or champion or ambassador programs
- Familiarity with marketing or adoption analytics tools, product analytics platforms, CRM, or campaign tracking
Ford Motor Company Compensation & Benefits Highlights
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Healthcare Strength — Eligible employees can access medical, dental, and prescription coverage starting on the first day, with some zero-cost plan options and free mental health support. Benefits materials highlight comprehensive healthcare as a core pillar.
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Retirement Support — Employees can enroll in a 401(k)-style plan from day one, and some salaried plans include a company match of $0.90 per dollar on the first 5% contributed. Official summaries also describe financial-planning support.
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Parental & Family Support — The package includes paid parental leave, fertility, surrogacy, and adoption benefits, plus a ramp-up program for new parents returning to work. Flexible family-care days and other time-off options support caregiving needs.
Ford Motor Company Insights
What We Do
Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.
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