The Role
Own data-driven product marketing and go-to-market strategy by building the Ideal Customer Profile from Salesforce, Gong, product, and transaction data. Lead sales enablement through battlecards, presentations, FAQs, training, and AI workflows. Analyze win/loss results, measure enablement impact on conversion and deal velocity, and translate insights into campaign targeting, messaging, positioning, launches, and broader GTM initiatives.
Summary Generated by Built In
At PPRO, we simplify access to local payments - providing a local payments platform that empowers giants like PayPal, Stripe, and Microsoft to connect with billions of consumers worldwide. We are on an ambitious, fast-paced mission to 3x our growth by 2028 - and we’re just getting started.
Our magic lies in our team of proud payments nerds. Spanning over 50 nationalities across 10+ global locations, our diverse cultures aren't a checklist; they are the competitive advantage driving our innovation. This is a people-first, high trust environment where you’ll have the autonomy to make a massive impact, own your work end-to-end, and grow through broad exposure, meaningful challenges, and continuous learning. We get things done, challenge respectfully, put the customer first, and recognise that our biggest successes are those we create as a team. If you’re ready to leave your footprint on global commerce, join us.
Our magic lies in our team of proud payments nerds. Spanning over 50 nationalities across 10+ global locations, our diverse cultures aren't a checklist; they are the competitive advantage driving our innovation. This is a people-first, high trust environment where you’ll have the autonomy to make a massive impact, own your work end-to-end, and grow through broad exposure, meaningful challenges, and continuous learning. We get things done, challenge respectfully, put the customer first, and recognise that our biggest successes are those we create as a team. If you’re ready to leave your footprint on global commerce, join us.
The Purpose:
PPRO is looking for a Product Marketing Manager to ground our go-to-market strategy in data. You’ll mine Salesforce, product, and transaction data across platforms to build a clear, evidence-based Ideal Customer Profile (ICP), collaborating with commercial and leadership to define ICP tiers that shape our launch plans. You’ll own sales enablement for a scaling commercial team - leveraging AI tools to build battlecards, decks, technical FAQs, and training. You’ll also close the feedback loop by translating win/loss data into actionable enablement to the wider marketing team for campaign planning, channel optimisation, and KPI measurement.
What you’ll be doing:
- Mine Salesforce (accounts, opportunities, win/loss reasons) and Gong alongside product usage and transaction data to build and continuously refine PPRO's ICP across verticals, regions, and payment segments.
- Identify which customer segments yield high win rates and expansion, establishing a repeatable process to feed those insights back into our ICP model.
- Determine which data sets and behavioral signals yield the clearest indicators of customer fit, ensuring your analysis focuses on high-value business drivers.
- Translate ICP findings into targeting criteria for campaigns, lead scoring, account planning, content creation, launch plans and feed it into the wider team.
- Collaborate and support sales and wider marketing team on generating target lists based on the ICP and business/launch objectives.
- Build and maintain the sales enablement toolkit - battlecards, decks, technical product FAQs, and training - grounded in real win/loss data.
- Keep enablement assets current as things evolve, using a mix of AI and hands-on work to move at the pace the team needs.
- Run recurring win/loss analysis, triangulating CRM data with direct conversations with sales and customers.
- Track sales engagement with enablement assets and measure their direct impact on conversion rates and deal velocity.
- Partner with marketing to make sure the ICP is applied consistently across campaigns, events, and other activities.
- Feed quantitative win/loss insights and asset utilisation data back into product marketing to continually refine messaging, positioning, and GTM strategy.
Support the team with wider GTM needs as they arise - market research, positioning roll-out, launch planning, etc.
Build and maintain PPRO's ICP through data:
Own sales enablement for a growing commercial team:
Build measurement criteria:
Overall GTM support
What you'll need:
- 5+ years in product marketing or GTM ideally in B2B fintech or payments.
- A track record of building or substantially refining complex ICP from data.
- Fluent in creating cross-functional AI workflows.
- Comfortable using AI and BI tools to analyse CRM data and automate enablement content.
- Excellent written and verbal communication, with the credibility to present data-backed findings to sales and leadership.
Nice to Have:
- Experience in cross-border payments, local payment methods, or payments infrastructure.
- Familiarity with Salesforce, Looker Studio, and Claude Skills.
- Experience running a formal win/loss program, including conducting the interviews yourself.
What's in it for you?
Hybrid working - We offer a hybrid structure with a 3 days / week on site expectation, so you can strike the balance between office and home working. In addition to our 28-day holiday allowance, we also provide a work from abroad policy, enabling employees to work remotely for up to another 30 days per year
Learning and Development - We offer a GBP 1,000 annual budget to support your professional growth—because investing in your development benefits us all. In addition, we provide leadership cafés, on-the-job training, and other opportunities to help you grow your skills and thrive in your role..
Insurance - Because better safe than sorry - we want our employees to benefit from various insurances including a medical insurance (BUPA health care plan) and a 5% matching pension plan through Now Pensions.
Enhance Family Leave - We understand the importance of family - that's why we offer enhanced family leave to support you during key life moments.
Workplace Nursery Scheme - Save on childcare through salary exchange
Gym membership - PPRO helps contribute towards the costs of your gym membership, supporting your physical fitness journey while easing the burden on your wallet
Mental Health Platform - We’ve teamed up with a top well-being platform to provide one-on-one therapy, chat therapy, therapist-led courses, guided meditations, and more.
Our HQ office on Procter Street, is a short walk from Holborn, Farringdon and Covent Garden so if you’re a foodie there’s plenty nearby. The office is befitting a tech business and is set up for cross team collaboration.
Pet-friendly office- Because work is better with your paw-tners by your side
Our Principles:
We get things done: We are courageous; we take ownership, make decisions and get things done.
We act with trust and integrity: We listen first and challenge respectfully. We seek out and leverage diverse perspectives. We welcome and offer honest and open feedback, always assuming positive intent
We put the customer first: We are laser focused on delivering outstanding outcomes for our customers. We put the customer at the heart of what we do.
We make things better: We boldly explore new ideas and have an unwavering commitment to continuous improvement.
We work as a team: We collaborate closely and value team success over individual achievement.
Skills Required
- 5+ years of experience in product marketing or go-to-market roles, ideally in B2B fintech or payments
- Track record of building or substantially refining a complex Ideal Customer Profile using data
- Fluency in creating cross-functional AI workflows
- Comfort using AI and BI tools to analyze CRM data and automate enablement content
- Excellent written and verbal communication skills, with credibility presenting data-backed findings to sales and leadership
- Experience in cross-border payments, local payment methods, or payments infrastructure
- Familiarity with Salesforce, Looker Studio, and Claude Skills
- Experience running a formal win/loss program, including conducting interviews
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
PPRO is a fintech company that provides digital payments infrastructure to businesses and banks so that they can scale their checkout, acquiring, and risk services through one connection. Payment platforms, acquirers, and merchants that plug into PPRO’s infrastructure are able to access payment methods, fraud screening tools, and other essential products from multiple providers. Every product can be deployed and controlled with clicks, not code. And with the company's orchestration layer directing process flows and data like clockwork, PPRO’s partners can rest easy knowing they’re delivering seamless end-to-end services to their customers. Citi, PayPal, and Stripe are just some of the names that depend on PPRO to accelerate their roadmaps, boost their conversions, and eliminate the complexities of digital payments.
