Product Marketing Manager

Posted Yesterday
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Foster City, CA, USA
Hybrid
140K-180K Annually
Mid level
Artificial Intelligence • Cloud • Machine Learning • Software • Database • App development • Generative AI
Introducing Replit Agent 4 - built to unlock your creativity. Plan. Design. Build. All at once.
The Role
Own positioning and growth strategy for Replit's core creation products (Design, Slides). Develop audience-focused narratives, identify use cases and channels, lead launches, drive adoption and conversion, track competitors and customer needs, and translate insights into product and engineering improvements.
Summary Generated by Built In

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.


About the Role

We’re looking for a Product Marketing Manager to grow Replit’s core creation products, including Design and Slides.

These products already give people new ways to turn an idea into something they can see, share, and use. Your job is to help more people discover them, understand when to use them, and make them part of their regular workflow.

You’ll own the connection between the product and its audiences: developing positioning grounded in customer needs, leading launches, finding channels that can drive sustained adoption, tracking the competitive landscape, and bringing market feedback back to Product.

This role sits at the intersection of Product, Engineering, Growth, Brand, and Creative. It is a hands-on role for someone who can develop the strategy, write the narrative, and get the work into the market.


What You'll Do

Own the positioning and growth strategy for Replit’s core products, including Design and Slides. Develop audience-focused narratives, identify new use cases and channels, bring product improvements to market, and build programs that drive adoption, engagement, and conversion. Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.


Required Skills & Experience
  • Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief.

  • Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences.

  • Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.

  • Deep product background: You understand complex products, work closely with Product and Engineering, and translate product capabilities into meaningful customer value.

  • Strong product marketer: You bring 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(k) Program with a 4% match (US Only)

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🏝 Flexible Time Off (FTO) + Holidays

🚗 Commuter Benefits (In-Office & US Only)

📱 Monthly Wellness Stipend

🧑‍💻 Autonomous Work Environment

🖥 In Office Set-Up Reimbursement (In-Office Only)

🚀 Quarterly Team Gatherings

☕ In Office Amenities (In-Office Only)

Want to learn more about what we are up to?

  • Meet the Replit Agent

  • Replit: Make an app for that

  • Replit Blog

  • Amjad TED Talk

Interviewing + Culture at Replit

  • Operating Principles

  • Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Skills Required

  • Self-starter: take ownership and execute without perfect briefs
  • Audience-focused: translate customer insights into positioning and campaigns
  • Growth-minded: design experiments, find channels, and scale successful tactics
  • Deep product background: work closely with Product and Engineering and understand complex products
  • 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products

Replit Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Replit and has not been reviewed or approved by Replit.

  • Parental & Family Support Parental leave spans up to 24 weeks for birth parents with additional paid medical, bonding, and family‑care leave. These policies are characterized as generous compared to common U.S. tech norms.
  • Healthcare Strength Medical, dental, and vision coverage are paired with an employer‑funded HSA plus life and disability insurance. Options like FSA/DFSA and mental‑health support further reinforce the health offering.
  • Wellbeing & Lifestyle Benefits Monthly wellness stipends, learning and development funds, and recognition programs add ongoing value beyond cash compensation. Office meals, commuter benefits, and onsite amenities enhance day‑to‑day experience for those near the HQ.

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The Company
HQ: San Francisco, CA
300 Employees
Year Founded: 2016

What We Do

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.

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