Product Marketing Manager

Posted 9 Hours Ago
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Salt Lake City, UT, USA
In-Office
Mid level
Software
PDQ is a software company focused on helping IT admins with quick and affordable device management.
The Role
Lead go-to-market strategy for PDQ products through customer research, competitive intelligence, messaging and positioning, analyst relations, AI-enabled PMM tooling, and sales enablement to drive awareness, pipeline, and product-led growth.
Summary Generated by Built In

About PDQ
PDQ, founded in Salt Lake City, UT, USA, makes device management simple, secure, and Pretty Damn Quick. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates and Berkshire Partners, top-tier global private equity firms.

 

PDQ's Core Values: Honesty, Ownership, Collaboration and Improvement 


Location

  • This is an hybrid role open to candidates within commuting distance of our South Salt Lake City headquarters. This means working in office on average about two times per week. 


About the role

As a Product Marketing Manager at PDQ, you will lead go-to-market strategy across PDQ’s core portfolio, with a focus on product positioning, competitive and market intelligence and building new tools that improve the way we increase awareness, build pipeline, and grow our customer base.   You’ll use data-backed insights to partner with product to shape roadmaps, with sales and channel partners to arm them with the tools and narratives they need to win, and with marketing to amplify the right story to the right people. 


What you'll be doing:

  • Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
  • Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
  • Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
  • Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
  • Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
  • Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
  • Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
  • Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
  • Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
  • Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
  • Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win


We're looking for people who have:

  • 3+ years of product marketing experience, with significant experience in a B2B SaaS company.
  • Proven track record building and running a competitive intelligence program—including battlecards, win/loss frameworks, and org-wide intel distribution
  • Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
  • Hands-on experience using AI tools to accelerate PMM workflows—whether for research, content development, or data synthesis—and the judgment to know where AI helps and where humans must lead
  • Bachelor’s degree in marketing, communications, business, or a related field. An advanced degree is a plus.
  • Experience in IT management, endpoint management, or enterprise software markets is a strong plus
  • Familiarity with tools like Salesforce, HubSpot, and analytics platforms that help track and improve funnel performance


Who you are:

  • Ownership: You take responsibility for projects, drive results, and deliver on commitments
  • Honesty: You demonstrate integrity, transparency, and ethical behavior in all interactions
  • Collaboration: You work effectively with cross-functional teams and foster a culture of teamwork
  • Improvement: You continuously seek opportunities for growth, innovation, and personal development
  • You're comfortable working with quantitative data to surface insights, identify patterns, and translate numbers into strategic recommendations
  • Proven ability to develop and execute high-impact product marketing strategies with strong strategic thinking and problem-solving skills
  • Exceptional verbal and written communication skills; ability to craft clear, compelling narratives for technical buyers and executive stakeholders alike
  • Strong ability to work collaboratively with cross-functional teams and influence decision-making at all levels of the organization
  • Ability to move between high-level strategic thinking and detailed execution, managing priorities and staying organized throughout
  • Exhibit strong self-management skills with the ability to work independently, take initiative, and drive projects to completion with minimal supervision
  • Demonstrate the ability to effectively prioritize tasks and manage multiple projects simultaneously, ensuring timely and high-quality delivery of marketing initiatives


PDQ Perks & Benefits:


PDQ offers all of the great perks and benefits you'd expect from working at a very cool tech company, and even some you might not expect, including:

 

  • 4-Day Work Week
  • Equity
  • Managers who champion professional development 
  • 100% Premium Coverage for medical, dental and vision for you and your dependents
  • 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
  • Company Match of the first 6% of your employee deferrals 
  • Flexible Paid Time Off Policy that treats you like the adult that you are
  • Health Savings Account (HSA) and wellness incentives
  • Quarterly Company Values Award (team member nominated)


Equal Opportunity Employer

PDQ is proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law.

If you would like to request reasonable accommodation for a medical condition or disability during any part of the application process, please contact [email protected].


Work Authorization and Sponsorship

The majority of PDQ's full-time roles do not qualify for sponsorship of employment visas such as the H-1B visa. This applies to scenarios where a candidate might possess temporary work authorization during their schooling or after graduation (e.g., CPT, OPT), but would require H-1B visa sponsorship within a few years of employment to retain eligibility for employment. 

Skills Required

  • 3+ years of product marketing experience in a B2B SaaS company
  • Proven track record building and running a competitive intelligence program including battlecards and win/loss frameworks
  • Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
  • Hands-on experience using AI tools to accelerate PMM workflows
  • Bachelor's degree in marketing, communications, business, or a related field
  • Experience in IT management, endpoint management, or enterprise software markets
  • Familiarity with Salesforce, HubSpot, and analytics platforms
  • Experience creating sales enablement materials and conducting training (pitch decks, case studies, battlecards)
  • Exceptional verbal and written communication skills
  • Comfortable working with quantitative data to surface insights and make recommendations
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The Company
HQ: Salt Lake City, UT
185 Employees
Year Founded: 2001

What We Do

PDQ provides device management solutions that are easy to use, affordable and pretty damn quick. IT administrators can handle patch management and software deployment, whether they manage 50 machines or 5,000, relieving the time burden of IT administrators. More than 23,000 organizations trust our software to keep their machines up to date and secure.

Why Work With Us

From working parents to young single professionals to seasoned IT pros, our team includes folks from all stages of life. Many roles have the option to work remotely, and our team is dispersed across the United States. With our best-in-class benefits and four-day work week, we’ll help you live your best life.

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