Product Marketing Manager

Posted One Month Ago
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Miami, FL, USA
In-Office
Junior
Information Technology • Software
The Role
Lead GTM strategy and execution for a product line: craft messaging and positioning, manage launches, create sales enablement materials, gather market and competitive insights, and collaborate cross-functionally with Product, Sales, and Customer Success.
Summary Generated by Built In

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.

At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar. 

Product Marketing Manager I 

We are looking for a Product Marketing Manager I to support the go-to-market strategy and execution for a key product line. In this role, you will be working closely with Product, Marketing and Go-to-Market teams, and develop clear product messaging, coordinate launches, create sales enablement materials and gather market insights. This is an ideal role for someone who can turn technical capabilities into simple, customer-focused stories and is eager to build their product marketing expertise.  

Key Responsibilities 

  • Go-to-Market Ownership: Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line. 
  • Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences. 
  • Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams. 
  • Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals. 
  • Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels. 
  • Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans. 

Preferred Qualifications 

  • Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.  
  • 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.  
  • Experience developing product messaging, positioning and customer-focused content.  
  • Experience supporting product launches and sales enablement initiatives.  
  • Ability to translate technical capabilities into clear customer benefits.  
  • Ability to analyze customer feedback, competitive information, market data and usage trends.  
  • Strong organization and project management skills, with experience managing defined workstreams or project components.  
  • Sound judgment when resolving common problems.  
  • Ability to work independently while collaborating effectively across teams 
  • Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions is an asset.  
  • Certification from Pragmatic Institute or Product Marketing Alliance is an asset. 

Required Qualification

  • Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.  
  • 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.  
  • Experience developing product messaging, positioning and customer-focused content.  
  • Experience supporting product launches and sales enablement initiatives

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, a technical discipline or a related field
  • 2-4 years of experience in product marketing, sales enablement, or a related role, preferably in B2B SaaS or technology
  • Experience developing product messaging, positioning and customer-focused content
  • Experience supporting product launches and sales enablement initiatives
  • Ability to translate technical capabilities into clear customer benefits
  • Ability to analyze customer feedback, competitive information, market data and usage trends
  • Strong organization and project management skills, with experience managing defined workstreams or project components
  • Sound judgment when resolving common problems
  • Ability to work independently while collaborating effectively across teams
  • Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions
  • Certification from Pragmatic Institute or Product Marketing Alliance

Kaseya Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kaseya and has not been reviewed or approved by Kaseya.

  • Leave & Time Off Breadth PTO is commonly described around 20–21 days per year plus standard holidays. Some indicate they can fully disconnect while on leave.
  • Equity Value & Accessibility Equity or option grants are available to many roles, offering potential upside beyond base pay. This exposure is presented as a meaningful component of total compensation for some roles.
  • Affordable Benefits The high‑deductible medical plan is described as having low or employer‑covered employee‑only premiums in some cases. This can reduce out‑of‑pocket costs for those who select the HDHP.

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The Company
HQ: Miami, FL
5,000 Employees
Year Founded: 2000

What We Do

Kaseya is a premier provider of unified IT management and security software for managed service providers (MSPs) and small to medium-sized businesses (SMBS). Through its customer-centric approach, Kaseya delivers best-in-breed technologies that allow organizations to efficiently manage, secure and backup IT. Kaseya offers a broad array of IT management solutions, including well-known names: Kaseya, IT Glue, RapidFire Tools, Spanning Cloud Apps, ID Agent, Graphus, RocketCyber, TruMethods and Unitrends. These solutions empower businesses to command all of IT centrally, easily manage remote and distributed environments, simplify backup and disaster recovery, safeguard against cybersecurity attacks, effectively manage compliance and network assets, streamline IT documentation and automate across IT management functions. Headquartered in Miami, Florida, Kaseya is privately held with a presence in over 20 countries.

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