The Role
Lead execution of product marketing programs for Merkle Science: positioning, messaging, launches, HubSpot-driven campaigns, events, sales enablement, and performance tracking to drive adoption and pipeline across crypto, financial, and government customers.
Summary Generated by Built In
⚡️ About Merkle Science
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate, and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over $27M from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
Merkle Science is seeking a Product Marketing Manager to join our growing team.
This is a hands-on role for someone with experience in crypto, blockchain, digital assets, or Web3 who enjoys translating complex products into compelling customer stories and driving product adoption through strategic marketing programs.
Working closely with our product, sales, customer success, and events teams, you'll own the execution of product marketing campaigns that generate pipeline, accelerate product adoption, and support revenue growth.
Our clients include cryptocurrency businesses, financial institutions, government agencies, regulators, and law enforcement organizations around the world.
This is a hands-on role for someone with experience in crypto, blockchain, digital assets, or Web3 who enjoys translating complex products into compelling customer stories and driving product adoption through strategic marketing programs.
Working closely with our product, sales, customer success, and events teams, you'll own the execution of product marketing campaigns that generate pipeline, accelerate product adoption, and support revenue growth.
Our clients include cryptocurrency businesses, financial institutions, government agencies, regulators, and law enforcement organizations around the world.
What You'll Do
- Own product marketing campaigns for Merkle Science's product portfolio, from launch through ongoing customer adoption.
- Develop positioning, messaging, and marketing content that clearly communicates product value to enterprise customers.
- Build and execute email newsletters, product announcements, customer education campaigns, and lead nurture programs using HubSpot.
- Plan and execute webinars, conferences, customer events, and executive roundtables that generate qualified sales opportunities and accelerate pipeline.
- Create customer-facing collateral including product one-pagers, presentations, case studies, sales enablement materials, and website content.
- Partner closely with Product and Sales to support product launches, feature releases, and go-to-market initiatives.
- Manage HubSpot, including CRM segmentation, workflows, email automation, reporting, and campaign performance.
- Track campaign performance and product marketing KPIs, providing recommendations to improve adoption, engagement, and sales conversion.
- Coordinate with internal stakeholders to ensure consistent product messaging across all customer touchpoints.
Requirements
- Prior marketing experience within crypto, blockchain, digital assets, or Web3 (required)
- Experience in product marketing, B2B SaaS marketing, or go-to-market strategy preferred
- Strong experience with HubSpot, email marketing, CRM management, and marketing automation
- Experience creating product messaging, customer communications, newsletters, and sales enablement materials
- Excellent written and verbal communication skills with the ability to explain technical concepts to business audiences
- Experience supporting webinars, conferences, executive events, and customer-facing marketing programs
- Highly organized, detail-oriented, and able to manage multiple concurrent product launches and campaigns
- Self-starter with a strong sense of ownership and accountability
- Native English speaker
- Based in the United States (ideally East Coast)
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.
Skills Required
- Prior marketing experience within crypto, blockchain, digital assets, or Web3
- Experience in product marketing, B2B SaaS marketing, or go-to-market strategy
- Strong experience with HubSpot, email marketing, CRM management, and marketing automation
- Experience creating product messaging, customer communications, newsletters, and sales enablement materials
- Excellent written and verbal communication skills and ability to explain technical concepts to business audiences
- Experience supporting webinars, conferences, executive events, and customer-facing marketing programs
- Highly organized, detail-oriented, and able to manage multiple concurrent product launches and campaigns
- Self-starter with a strong sense of ownership and accountability
- Native English speaker
- Based in the United States (ideally East Coast)
Am I A Good Fit?
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The Company
What We Do
Founded in 2018, Merkle Science is the next generation predictive cryptocurrency risk and intelligence platform that helps crypto companies, financial institutions, and government entities detect, investigate, and prevent illegal activities involving cryptocurrencies. Merkle Science’s proprietary Behavioral Rule Engine enables our tools to go beyond blacklists so that compliance teams may fulfill their local KYC/AML obligations and industry players may stay keep pace with the industry’s increasingly complex illicit activities. Merkle Science envisions a world powered by crypto and is creating the infrastructure necessary to ensure the safe and healthy growth of the cryptocurrency industry as it becomes a key pillar of the $22 trillion financial services ecosystem. We enable businesses to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.
