Product Marketing Manager

Reposted 2 Days Ago
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Germantown, MD, USA
In-Office
Mid level
Software
The Role
Lead product marketing for professional services: develop industry messaging, create event and trade-show collateral, plan and execute events, produce advertising and email content, collaborate with sales, digital marketing, and remote teams, and gather sales/service feedback to refine positioning and go-to-market strategy for associations.
Summary Generated by Built In
  • Subject matter expert on our professional services and will be leading the development of content to help meet the demand.
  • To provide industry-level messaging and positioning to clearly articulate value and differentiation—for both internal and external customers.
  • Creating collaterals for Trade shows and various other events, selling Business services by visiting these events
  • Work closely with cross-functional teams to ensure seamless execution.
  • Plan and execute all aspects of events, including but not limited to managing booths at trade shows, conferences, product launches, and promotional events.
  • Manage all functions of content generation from start to finish and communicate regularly with internal team members to ensure creation of engaging ad campaigns are delivered and deadlines are met routinely.
  • Marketing Market will design a go-to-strategy for selling business services to Associations market.
  • Develops a deep knowledge of our target market and is responsible for positioning and value proposition development.
  • Responsible for creating advertising content to aid in the success of email campaigns.
  • Collect feedback from sales and service teams to inform product positioning and innovation
  • Work closely with Sales team and Digital Marketing Manager under the direction of the Chief Executive Officer and Chief Operating Officer.
  • Respond to change productively and handle other duties as required.
  • Collaborating and Managing Marketing support with remote teams based in India.


Benefits
  • Require experience with associations and/or nonprofits.
  • This role requires regular travel to various locations
  • Experience with using marketing tools such as Campaign Monitor, SEMRush, HootSuite
  • Bachelor’s degree in Marketing, Communications, Journalism, Business, English or Related Field; Required
  • Excellent writing, editing & grammar skills, and superb attention to detail.
  • Strong personal organizational skills and ability to keep track of multiple client campaigns and meet deadlines.
  • Experience researching and promoting products and services via various ad platforms, search engines, social media, website content, and blogs.
  • Experience working in a team environment and collaborating with various levels of stakeholders.


Skills Required

  • Experience with associations and/or nonprofits
  • Bachelor's degree in Marketing, Communications, Journalism, Business, English, or related field
  • Experience planning and executing trade shows, booths, conferences, and promotional events
  • Proven ability to create marketing collateral and advertising content for email campaigns and ad platforms
  • Experience using Campaign Monitor
  • Experience using SEMRush
  • Experience using HootSuite
  • Excellent writing, editing, grammar, and attention to detail
  • Strong organizational skills and ability to manage multiple campaigns and deadlines
  • Experience researching and promoting products via ad platforms, search engines, social media, website content, and blogs
  • Experience collaborating with Sales and cross-functional teams and managing remote marketing support
  • Willingness and ability to travel regularly to various locations
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The Company
Germantown, MD
230 Employees
Year Founded: 2003

What We Do

HyTechPro is a globally recognized Digital Transformation company. Over the years it has helped its worldwide clientele by helping them in Re-modeling Business Processes Digitally. HyTechPro specializes in Frontend & Backend technology, DevOps, Mobility and Salesforce Consultation. HyTechPro also offers many innovative models like its Extended India Team model that allows setting up a development center or office in India without any overhead expenses, managerial headache or infrastructural requirements. Resources: 200+ developers Technology Expertise: jQuery, JS, Bootstrap, full stack, Jenkins, salesforce, Mobility with Native or cross-platform using phonegap as well as ionic, MS technologies including Silverlight, C#, .Net, Java/ J2EE, LAMP, and more. Engagement Models: Dedicated extended Team Model, Fixed Scope-Fixed Cost Model, Hourly Consulting Accolades: ISO 9001:2015 certified, Salesforce Registered Consulting Partner, Official Apple Developer, NASSCOM award winner

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