This is a marketing generalist role with a product marketing lean and real ownership from week one. You'll shape how Gauntlet's products show up in the market: owning positioning, launches, and sales enablement across a portfolio serving $1.5B+ in client TVL for some of the largest fintechs, protocols, and capital allocators moving onchain. Your work sits close to product and BD, and it ships into launches, client conversations, and the stories institutions hear about Gauntlet. You'll also contribute to communications (launch comms, events, social, website) as new products ship. Time will split roughly half product marketing, half comms, shifting with the roadmap.
About Gauntlet
Gauntlet builds the financial systems of the future. While much of onchain finance is focused on point solutions, we operate across the entire stack to offer best-in-class vault products. Today we serve over $1.5B in client TVL across some of the largest fintechs/neobanks, protocols, exchanges, and capital allocators in crypto — and, increasingly, traditional asset management. Our team brings together traditional finance and crypto-native expertise to deliver durable, sophisticated products for institutional clients moving onchain.
What you'll do:
- Own product positioning and messaging for vault products, new strategies, and structured products.
- Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
- Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
- Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ.
- Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal.
- Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
- Own the product surface on the website. Product pages, launch announcements, partner integrations.
- Support co-marketing with partners aligned to Gauntlet's institutional narrative.
What you bring:
- 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
- Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar.
- Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
- Experience owning product launches end-to-end.
- Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
- Solid writing across blog posts and social copy.
- High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.
- Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers.
- Prior work with vault products, structured products, credit markets, or tokenization.
- Experience with GTM playbooks for institutional B2B products.
- Comarketing experience across a partner ecosystem.
Benefits and Perks:
- Remote first — work from anywhere in the US & CAN!
- Regular in-person company retreats and cross-country "office visit" perk
- 100% paid medical, dental and vision premiums for employees
- $1,000 WFH stipend
- Monthly reimbursement for home internet, phone, and cellular data
- Unlimited vacation
- 100% paid parental leave of 12 weeks
- Fertility benefits
- Opportunity for incentive compensation
Skills Required
- 3-6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company
- Strong grasp of technical and financial concepts
- Strong instinct for product positioning and messaging
- Experience owning product launches end-to-end
- Track record building sales enablement (decks, one-pagers, proposals, battlecards)
- Solid writing across blog posts and social copy
- High proficiency with AI tools, including LLMs and agents; experience building with them
- Hands-on DeFi knowledge
- Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers
- Prior work with vault products, structured products, credit markets, or tokenization
- Experience with GTM playbooks for institutional B2B products
- Comarketing experience across a partner ecosystem
What We Do
Gauntlet’s mission is to drive understanding and participation in the financial systems of the future. Building decentralized systems creates new challenges for protocol developers, smart contract developers, and asset holders that are not seen in traditional development and investing. Gauntlet has created a blockchain simulation and testing platform that leverages battle tested techniques from other industries to build financial models of crypto products. Simulation provides transparency and greatly reduces the cost of experimentation so that blockchain protocols and smart contracts are safe for users.
