You will help implement new ways of working between Marketing and strategic partners, including Sales, Rev ops, Product, Design, Engineering, and Customer Engagement to drive revenue growth and improved customer experiences across our marketplace. The role will include developing MQL and lead scoring strategy with consistent and compelling messaging across touchpoints to improve product adoption, upsell, and cross-sell initiatives. You’ll create value to drive measurable improvement to the customer experience for home shoppers and agents. Key to this will be developing deep knowledge of our business and audiences to deliver the right value at the right time for the right person.
Partner with product owners, the research team, marketing, sales, and the creative team to help define product positioning, strategy, target audiences and key benefits, manage multi-channel product launches, and gather customer insights
Support development and management of B2B MQL strategy and lead scoring framework
Help develop and execute key b2b lead nurture campaign strategy by sharpening customer segmentation and identifying areas of opportunity
Build and own B2B and B2C multi-channel product marketing campaigns and ensure consistent messaging across all channels
In partnership with Mops, own and implement B2B website strategy
Produce quarterly competitive analyses to help understand our SWOT
Help build and execute internal and external materials inclusive of strategy decks, overview docs, creative briefs and copy to increase product awareness, adoption and engagement.
Own b2b help center strategy and manage marketing approved insights.
Track, analyze and report on KPIs
Successfully manage cross functional relationship
8+ years of product marketing experience; experience in marketplaces and maturing startups is preferred
Proven track record developing strategies and messages that differentiate and resonate to drive business goals
Problem solver with a bias toward action and a growth mindset
Exceptional written and verbal communication and collaboration skills
A passion for great execution
An influential self-starter who is comfortable multi-tasking and helping to establish new cross functional ways of working
Proven ability to influence cross functional teams
Flexibility and comfort operating in ambiguity
Local to the NYC area with knowledge of its real estate market
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
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What We Do
Join our mission to give the people power to unlock life’s next chapter.
Our homes are the heartbeat of our lives, and we believe that finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next.
Our journey began nearly 15 years ago with a handful of employees and one big idea: to make it radically easier for people to move. We began by helping people understand and track their homes with the Zestimate, our proprietary algorithm, and then with advanced technology and valuable connections with real estate professionals. Today, Zillow has become a household name. People are more likely to search for “Zillow” than “real estate,” and our name is often used as a verb.
While other industries have ushered in a new era of convenience, the time for seamless and convenient real estate experience is now. This is our next chapter as a company.
We’re looking for smart, passionate adventurers to join us as we reimagine the real estate transaction and change the way people buy, sell, rent and finance their homes.
